Apple Watch pre-order

We’re watching the “Spring Forward” event currently underway in San Francisco’s Yerba Buena Center for the Performing Arts and CEO Tim Cook has revealed that the aluminum Sport edition of the wrist-worn device will cost $349 for the smaller 38mm model and $399 for the larger 42mm one.

The other model, the stainless steel Apple Watch, will set you back between $549 and $1,049 for the smaller 38mm version, depending on your choice of wrist band. The larger 42mm version will set you back $599 to $1,099 — again, depending on your band of choice.

As for the Apple Watch Edition, it’s going to start at a whopping $10,000 and all the way up to $17,000. Quantities and availability will be limited.

So, once again to make it really clear:

  • Apple Watch Sport costs $349 for the 38mm model and $399 for the 42mm one.
  • Apple Watch is available from $549 or the 38mm model to $1,099 for the 42mm one
  • Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, has prices starting at $10,000.

Mind you, these are U.S. prices.

“Conceived, designed and developed as a singular product, Apple Watch merges hardware and software like never before,” said Jony Ive, Apple’s senior vice president of Design.

Apple Watch countries

“In Apple Watch, we’ve created three beautifully curated collections with a software architecture that together enable unparalleled personalization in a wearable device.”

You’ll be able to pre-order your Apple Watch starting April 10 and they ll be in store on April 10 to look at. The Online Apple Store will let you pick your favorite models before pre-order and they’ll be saved in your account so you can compare them and be ready for pre-order.

The device will be available on April 24 across Australia, Canada, China, France, Germany, Hong Kong, Japan, United States and United Kingdom.

And as rumored before, Apple’s design head Jony Ive and his team have created a special stands to showcase the Watch to customers.

Screen Shot 2015-03-09 at 2.32.49 PM

The company has underscored that its wearable device keeps time to within 50 milliseconds of the Universal Time Standard and can be personalized with watch faces ranging from traditional analog such as the Chronograph face, to the information-rich Modular face, or beautifully animated butterflies and jellyfish on the Motion face.

“Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it,” said Tim Cook, Apple’s CEO, in a media release linked below.

Apple Watch pre-order

“We can’t wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before.”

Source: Apple

  • Domodo

    Well of course it will be expensive… It’s solid gold and made by Apple.

    • Franklin Richards

      Pretty much as expensive as it gets. Well until some billionaire encrusts the damn thing with diamonds.

  • Wow you could hear the crowd completely drop off when he announced pricing, it’s just too much for what it can do. 3 gimmick applications that you can share a heart beat or touch and share a funny face? Well that put the dagger in it for me, usually i’m all over this stuff but the apple watch isn’t worth my time. Maybe gen 2.

  • Ignacio Irigoyen

    I think the price is too much even for Apple.

    • Martin 

      And funny thing is that you can buy basic version for 399 (42mm) and buy a bracelet for like 50 from third party instead of spending additional 500-600 for one from Apple

    • Ignacio Irigoyen

      I have seen that the competition is doing (from android makers and kickstarters), and they have nothing to evny from Apple at a price range a lot better.

  • Itzkhaoz

    Damn..that new Pebble Time watch is starting to look a lot better now, lol.

    • makedonii

      i was thinking the same, that steel version is cinda sweet. now i definetly have to think about what i want 🙂


    LOL, watching on my Apple TV; mentioning Siri activated it on my I phone.

    • Jason Masters

      Yeah with the hey Siri tweak anytime anything on tv or radio even remotely sounds like the word Siri my phone is like “may I help you?” Lol

      • YTKN2ME

        And at nite for some reason.

    • Walcy Carroll

      same here, my phone started listing off events, i was like hold on here..

  • Jason Masters

    Yeah the pricing is off and especially for a first gen but then again that’s how apple creates it’s ecosystem I would buy the cheapest version just to get used to it and play with then wait for the second gen which will of course have the FaceTime camera that’s when it will be decent

  • Tom

    A way too much.

  • So what does the 42mm Apple watch with a stainless steel band cost?

    • Ignacio Irigoyen

      Your first born son

      • actually; just learned the band itself is $450 . Ouch.

      • BoardDWorld

        Actually that was my favourite too, crazy. The Mi Note Pro I’m looking to get is $500 and out classes the 6 Plus in nearly every respect. I think I’ll pass on the watch strap.

  • Ishaan Malhotra

    Google ftw! Theyre making androidware compatible with ios. Aint buying this ugly overpriced watch.

  • Victor Molina

    S1099 for the Apple watch. Well I’m out

    • Tony Trenkle Jr.

      For Gold? Not really..

      • Victor Molina

        I was eyeing the 42km Apple watch all black but $1,099 for it. I’m just out

      • Tony Trenkle Jr.


  • Insane! Did you see the prices on the watch bands themselves? Most are half the cost of the actual watch. Way to paint yourselves in a corner with this device Apple. Not going to get a ton of people saying yes to this at these prices.

  • Greenhaze22

    I was tracking Apple stock as the meeting went along. Right up until they started talking about the watch, the stock had surged up by $2.00(+) from today’s starting price. At the exact moment they announced the pricing structure for the watch, the stock PLUNGED past today’s opening price. I went from being over $300 richer to not only losing those gains but an additional $100 from this morning.

    • This is going to be a huge let down for Apple. I was hoping they would come out and say 249.99 for the basic model just to get more people interested in it. I was hoping they would wow me to purchase and all the did was wow me and make me stay away from it.

  • HamptonWalley

    I have doubts Apple can keep these pricings, i rather buy a casio for $20 which holds battery for 10 years.

  • Nathan

    Not worth it….I’m sticking with my Pebble.

  • Walcy Carroll

    not sure, if i did buy one I would get the $349 or $399 version, .. I don’t own a smart watch at the moment, i have tried the martian notifier, played/tested other smart watches in electronic stores.. still on the fence to buy one right now, i will have to see it in the store and make my decision, i like the idea of not having to take your phone out of your pocket for a lot of normal everything day tasks, being able to use it to pay for things, and so forth…

  • Jose Antonio Gomez

    That was disappointing, is more expensive than a Tag Heur.. I’m out.

  • Andres

    Expensive af

  • Tony Trenkle Jr.

    Did anyone notice when they were showing off, I cant remember what app it was, but it was what was trending on the Apple Watch, and for a SPLIT second it had the news about Patrick Willis retiring and then right after that it had the Apple watch event? lol Clever editing Apple, clever editing.

  • GT

    I think 349 -399 for the aluminium model is fairly good! I’ll buy China bracelets from EBay after receiving the watch!

  • WiseBlasian

    Apple is so good at making money. They sell product that are worth less at a higher and higher price lol.

  • The most expensive Watch/Strap combination costs more than my tuition…

  • Valinor

    399 for a watch that cant do shit. Was looking forward to this moment for years…… What a disappointment. Was expecting something truly unique, hoping they had some extra sensors up their sleeve.
    I rather buy a bluetooth heartrate strap for 40 dollars, hook it up to my phone and download an app and it will have a better heartrate reading and battery life then this thing.
    Yeah this will have a great app eco system, but the problem is, when you really start using this watch, you will run out of battery instantely.
    I would have considered it at 349 for the 42mm version, but guess I’ll have to find something else or wait till next year for version 2.

  • iphone72

    Sorry Apple…I will definitely be sitting this one out for awhile. I just cannot justify spending this much on a 1st generation “watch”. I’ll wait and see how this unfolds…

  • Timothy

    How many of these does Apple expect to sell? Five?

  • drewjbx

    ummm gonna pass on this one, apple just isnt the same without steve jobs

  • no mention of Facetime on the watch

  • Mark Kramer

    If I had 10,000 to spend on a watch it wouldn’t be any of these stupid “smart” watches. You can buy a nice CAR for 10,000! It’s just a watch. What happens when it falls into the toilet where all those iphones wind up?

    • I guess the same thing that happens once that car is stolen or crashed into something or something hits or falls on it. I see what your saying though I’d never spend that much on this watch.. I do want the one for 599.. I just wish it was cheaper. Making it so everyone can’t afford it is Apples pan after all.