Modern Family FaceTime MacBook

Re/code is reporting that an upcoming episode of ABC’s popular television sitcom Modern Family was shot entirely on iPhone and iPad cameras and will play out entirely on a MacBook screen, showing exchanges between characters who use FaceTime to communicate among themselves.

The forthcoming episode, titled “Connection Lost,” was shot entirely on an iPhone 6 and iPad Air 2 and is scheduled to air at 9pm next Wednesday, February 25, on ABC.

The plot involves Claire Dunphy using email, FaceTime, Facebook and other tools to locate her eldest child after getting stuck in an airport

Apple furnished iPhones for the episode, but did not pay for product placement, said Steven Levitan, the show’s creator and executive producer

Everything displayed on the screen had to be mocked up in order for the footage to look realistic and readable on TV sets.

The production teams worked for months to “create a replica” of OS X Yosemite “painstakingly updated with every revision to the software”.

“We got to populate extra jokes that you won’t catch on in first viewing,” said Megan Ganz, Modern Family’s co-executive producer and writer.

Modern Family back in 2010 aired an episode in which Phil Dunphy is eagerly awaiting the original iPad’s introduction.

Levitate knew the device was coming out so he reached out to Apple.

“One day, a couple of months before it came out, a guy came down with the iPad,” he recalled. “Outside of captivity at Apple, we were among the first people in the country to ever touch it.”

Source: Re/code

  • Guest

    Wonder how much Apple paid for this show

    • Yujin

      Nothing but jobs family owns a big part of Disney which owns ABC networks

    • It’s not like you could find that in the article or anything…

      “Apple furnished iPhones for the episode, but did not pay for product placement, said Steven Levitan, the show’s creator and executive producer”

  • LOVE Modern Family! This is something entirely new that no one has ever done before. That’s what makes the show great. Can’t wait to see how it turns out.

  • jake kneller

    And this is why apple is king they think about many many more things than just sales and haveing everyone believe there phone is the best

  • GuyBey0ndC00L

    Love this show can’t wait for the episode.

  • Lance Baker

    This is currently the best comedy on TV. Probably the best since Frasier. I can’t wait to see it!

  • Vitaliy Anonymous

    I don’t get this. If any company does something similar – whether it is Samsung or Nokia, they get bashed just for having product placement inside the show. If the show has Apple technology inside of it, people turn a blind eye to it.

    • Other companies generally pay for product placement which gives off an aroma of desperation as an actor shamelessly declares “We’re using a Samsung device perhaps you’ll go out and buy one too and use it just like us”.

      Apple on the other hand…

      “Apple furnished iPhones for the episode, but did not pay for product placement, said Steven Levitan, the show’s creator and executive producer”

      That’s the reason for the lack of flaming (that and the fact you’re on an Apple blog). People generally don’t mind product placement as long as it’s not been paid for.