At first glance, the Ringly appears to be an ordinary piece of jewelry. Slip it on your finger, and it looks and feels like a typical fashion ring. That all changes, however, when your iPhone receives a notification, as the ring begins to vibrate and light up.

Using the low energy Bluetooth standard, Ringly connects to your phone and sends you customized notifications through vibration and light. It’s discreet enough for a meeting, but conspicuous enough that you’ll never miss an important call or message…

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Ringly’s Fall ring collection is crafted with 18K matte gold 3 micron plating using precious and semi-precious stones, and each ring comes in three sizes: 6, 7, or 8. They can receive notifications from a number of apps, and supports both iOS and Android.

Users can choose between four vibration patterns and five colors, which can each be assigned to different notifications. The ring can also sync up with reminder applications, and produce a customized alert when a scheduled appointment is coming up.

The ring is also water resistant, meaning you can wash your hands, but probably shouldn’t take it swimming. And as far as battery life it should last 2+ days, depending on usage. When it does need power, just set it back in its box, which doubles as a charger.

If you’re interested, the Ringly is available for pre-order right now, and starts shipping in the fall. All of the rings cost $145, except for the one with an Emerald in it ($180). Pre-ordered units will be cheaper than retail, and the first 1,000 will have a real diamond.