For weeks, Pebble has been hinting that it had a big announcement coming up at CES, and today it finally let the cat out of the bag. The smartwatch-maker unveiled its next generation wearable, the Pebble Steel, with an all-new band and face design.

The Steel features a stainless steel body with a leather or steel band—a huge upgrade from the plastic used in the previous model— and a face covered with Gorilla Glass. The new Pebble is lighter, and has a thinner profile thanks to slimmer bezels…

Why Pebble Steel? CEO Eric Migicovsky explains to CNET:

“CEO Eric Migicovsky describes Steel as a more formal version of Pebble: “I’m going out for dinner, I’m wearing a suit, I’ve got a position that doesn’t allow me to wear a plastic watch on my wrist. How do I benefit from a smartwatch? How do I get notifications and run all the apps that Pebble offers without having to put something that I don’t prefer on my wrist. We took that as an industrial design problem. It wasn’t really a software problem…We just had to build an aesthetically different Pebble.” 

In addition to brushed stainless steel, the band is also available in matte black steel, and of course black leather. The Steel can last for up to a week on a single charge and there’s an LED indicator for battery life. And like the first Pebble, it’s waterproof.


I have to say, the new Pebble looks a lot better than the previous version, but other than appearance, I don’t think there are many differences between the two. It appears to use the same E-ink display, and looks like it runs the same 3rd-party apps.

The Steel will begin shipping on January 28 for $249, a $100 more than the current model, and you can pre-order it today. Pebble also announced that its app store will be available this month with high profile launch partners like ESPN and Mercedes.

Stay tuned to iDB this week for more CES 2014 coverage.

So, what do you think about the Pebble Steel?

  • Tim smith

    So cool, so expensive

  • Antzboogie

    I like it and have the previous version but I would think their second watch would be touch screen?? Not worth the price buddy..

  • Alex Marwaha


    • Tom


  • Linton Findlay

    im just waiting for a jailbreak tweak for the galaxy gear

    • Rowan09

      Jail break tweak so it can do what exactly?

      • John Sklikas

        I guess he meant connecting the Gear to iOS, but this would require tweaking of the Gear, not of the iOS device.

  • Rak S

    Looks like cr*p.

  • deepdvd

    It would be nice if journalists would get it right. It’s not “E-ink”, it’s “e-paper” which really is just a nice short way of saying Sharp Memory LCD.

    • deepdvd

      30fps on a display isn’t possible with E-ink.

  • Luke Mulholland

    Looked like an ad for the clothes he was wearing…

  • Dan

    I actually like the stainless steel. Too expensive though and the commercial sucked.

    • Stefano

      Yeah, I thought the same about the commercial; not focused at all.

  • mwpitt52

    No thanks. I had to wait a year and half for my white pebble to ship from the Kickstarter project.

  • iRy757

    Meh. I like my plastic Pebble. If I wanted to wear a dress watch I would throw on a Movado.

  • pnh

    It’s 2014- color display, please.

    • Tom

      I agree that the mono display is a bit 2001, but I guess they went for a mono display so they could get a better battery life. The Galaxy Gear has a colour screen and you need to charge the thing every day. You only need to charge this once a week. I would go for this over the Gear tbh.

  • I would be interested in this but if it takes as long as it did for Pebble to contact me about my preorder on the first model, I will just loose my patience and interest and never end up buying one again.


    I have the plastic version and theirs just not much it can do it needs a mic,touchscreen ect

  • Rafael Castillo

    That has to be one of the worst commercials I’ve seen.
    Are they pitching their product to nerds only, or what is Pebble’s goal?

    I don’t think these watches are, ahem, aesthetically pleasing either, but to each their own.

  • chris125

    Like the industrial look, but not sure it’s worth another $100

  • Ara Rezaee

    It’s like my fathers watch, too classic for my taste. I’m waiting for whatever apples cooking

  • Max

    I love my current pebble and an extra $100 i would like more feature than just looks. Staying put.

  • Richie

    My pebble is literally just tiding me over until a better more cost effective and consumer savvy product comes along. I want color and wouldn’t mind a touch screen but not at the expense of battery life (ahem galaxy gear). But who knows how long that will be…