blue white pink iPhone 5c side by side

When Apple announced that the pricing for the plastic iPhone 5c would only come in $100 less than its flagship 5s, the entire tech world let out a harmonious gasp. The handset, which we had all known about for months prior, was supposed to retail in the $300 range.

A lot of folks predicted that the higher pricing would lead to the device’s downfall. And it may have. Apple didn’t announce any sales numbers after the 5c’s opening weekend, and today, a new report is out claiming that the company is cutting production in half…

Chinese web site C Technology (via CNET) is reporting that Apple has cut its production orders for the iPhone 5c from 300K units per day, to 150K. The report is, of course, unconfirmed, but it’s worth noting that the site has offered accurate Apple intel in the past.

iOS 7 teaser (iPhone 5c ad 001)

While the precise reason is unknown, it’s believed that Apple cut production due to dismal 5c sales. Keep in mind that the company uses multiple suppliers for its products, so this in no way confirms the theory, but it’s no secret that the iPhone 5c is still very available.

The iPhone 5s on the other hand, has been flying off the shelves. Since its launch late last month, the handset has been nearly impossible to find in retail stores, and at the time of this writing, shipping estimates from Apple’s online store still show a vague ‘October.’

I personally think there are way too many unknown variables here to say definitively that the iPhone 5c isn’t selling as well as Apple expected. It’s very possible that things are going exactly as planned. The only problem is that either way, ‘production cuts’ make for bad PR.

What do you make of all of this?

  • Rowan09

    No surprise here, most people just paid the extra for the 5s instead.

    • Diego Gastón Milano

      I can only speak for myself and I know I would. 🙂

      • Rowan09

        Me too. I always upgrade every year by selling my previous model. I’m finally getting my gold 5s tonight from UPS and switching to t-mobile from AT&T for a cheaper plan. Since t-mobile is finally has LTE in NY AT&T doesn’t have anything to keep me.

      • Carmelo Garcia


      • Antzboogie

        Your contract ended? Or are you paying the early termination fee?

      • Rowan09

        My contract is up, I bought the 5 straight up so I wouldn’t be on a contract anymore last year. T-mobile will save me over $300 a year.

      • Antzboogie

        Oh ok thanks for the heads up!

    • ✪ aidan harris ✪

      Except Apples slogan is “Think Differently”. If you’ve watched the iPhone 5c commercial you’ll see that this phone is for a different set of people that want an iPhone but not necessarily want the top model…

    • Antzboogie

      I agree because the 5c was just too over priced it was supposed to be more affordable Apple messed up on the pricing.

      • Rowan09

        I thought the same thing but the 5c is a premium device despite having a plastic back. The low end Android market it was suppose to compete against is selling phones for $300 and under, there’s no way Apple would sell a rebrand 5 for that cheap. Apple never care about being the biggest, if they did they would have sold it for $200 and that would have killed the competition.

  • M Last

    because people want to use touch ID & new camera iphone 5S

    • Maxim∑

      and the metal build!

  • CA$H

    Most people already had an iPhone 5 you’d have to be an idiot to purchase the same iPhone with just a ugly plastic back cover

    • planetcoalition

      Definitely not ugly… But I won’t buy a phone with the same internals as the last year’s model.

      • blastingbigairs

        100% agree, the blue one looks great. Apple even makes plastic look beautiful when it has to.

    • Marlber Cruz

      An analogy I heard for this was: “They took a great looking, new Chevy Corvette Z06, gutted the engine and put it in AMC Gremlin. Runs great, looks like crap”.

  • nick

    The 5c isn’t designed to be a phone that people are “actively looking to get their hands on”, it is a device that is meant to capture the attention of phone shoppers who do not yet know what it is that they want.
    NO ONE who owns an iPhone 5 would buy and iPhone 5c, simply because it is the same phone in a new look, and this is not who the phone is designed for.
    On that note, I believe that few current iPhone owners are going to be going for a 5c when for only a little more they can buy the “best” iPhone, the 5s.

    The 5c makes perfect sense for someone who is buying their first iPhone, or someone switching from Android or BB or Windows. Its perfect for the asian markets where color is a huge selling point.

    The 5c will have good sales, not great, but good. It will also take time for the sales to pick up, as I believe we will see people whose contracts are running out coming into stores and seeing it as an available option, but as I stated earlier I do not think it is a phone that many people are going to actively go out and say “Yes! I want an iPhone 5c!”.

    • ✘✘Aineel Nocum

      good point


      You’re right about first time iPhone buyers. My mother in law and sister in laws boyfriend just got the 5c and it’s their first iPhone.

      • Kenrick Fernandes

        your mother in law and sister in law have the same boyfriend?? Ok ???

    • 4p0c4lyps3

      So beautifully put. Nicely tempered statement.

    • n0ahcruz3

      Yeah but first time smartphone buyer fell 8% for apple. Apple sold 9 mil but how many were upgrading from older iphones, those who are switching from other platforms and first time smartphone users?

    • Pablo

      don’t forget that pepple with iphone 4 or 3GS would change to 5c too, because of the new tech and price balance, and new iphones aren’t global yet, there are many markets, many countries that hasn’t taste the 5c or the 5s, in my country they will likely come in december, and I see an important number of 3GS and 4 still out there, waiting to be upgraded, if they didn’t upgrade to 4s or 5, it’s maybe because of the price, 5c has it “covered”, and the combination of 5c colors and iOS7 design is a powerful factor

  • LJ/Xandir

    I think the 5C is very popular, but Apple didn’t make as many 5S’s as they made 5Cs. I have a lot of people I know in Maryland that want the 5C, though I don;t know why, the color options appeal to them, thus making it popular.

  • Burge

    It was just a con . If they kept the i5 it would of been this price anyway . In the end Apple made a cheaper i5 and sold it for to much .

    • Carmelo Garcia

      either way still funkinf expensive without contract

  • Juan Genao

    Anybody who had a 5 should not have gotten 5s (or if they would really smart waited for the 6)

    I had a 5 and had an upgrade available so I went for the 5s.

    My mother still had my old 4s and we went to radio shack, they gave her $150.00 for it so I told her she should get the 5c for $50 so she ended up getting $100 back. I think the 5c for $50 is a good deal.

    On a related note, the fingerprint thing on the 5s is getting really finicky with me so I end up using the pass code most of the time. To be honest I wish I just would have kept my 5 until the 6 comes out.

    • whodakat

      Juan, how is your TouchID getting more finicky? The more you use it the better it gets. Averaging 20 unlocks per day which is a conservative estimate, and considering I’ve had it since Launch day, I have had maybe 5 rejections. And it almost always takes it the 2nd time. Even using TouchID twice is quicker then entering my passcode. I’m totally sold on it.

  • Supafly_Boy

    Manipulate that stock!

  • Jonathan

    Why am I not surprised..

  • iPhone 5c better that iPhone 5S.

  • Juan Herrera

    I honestly didn’t expect it to last too long.. It was an iphone 5 repackaging.. the 5 was already at the end of its life cycle; this 5c just extended it and saved them money.. They cut production by half.. The 5s will be the focus being that it’s the current flagship and selling much better, until they begin production on the next iphone, which i’m saving my upgrade for. Hopefully they stop spreading themselves thin on so many upcoming projects and dedicate a team specifically to making this next iphone more of a crowd pleaser..

  • whodakat

    150,000 per day, x 30 days per month x 3 months in a quarter = 13.5 million iPhone 5Cs a quarter. LOL I’m guessing they will take that! Especially since there have been no signs of cannibalization of the 5S! With very few people in the market that intend on buying a 5S but end up going with the 5C, that 13.5 million is on top of the normal avalanche of Apples iPhone sales! That could be a 50% increase on iPhone sales for the quarter! Not to mention they will predominately be new customers. I don’t think, priced the way the 5C was, that Apple could hope for much better.

  • Phil Gamboa

    My wife and I both have the iPhone 5. We were eligible to both upgrade to the 5S but holding off for next year. Now, we did buy (2) 5Cs for our two boys. (1) was a new line and the other is from an iPhone 4 upgrade. iPhone 4 is on eBay ending this Saturday and hoping to get a couple hundred bucks for it. Best Buy had the $50 promo, so out the door, it was $100+ tax for (2) 5Cs.

  • Taf Khan

    I always said that Apple won’t do cheap very well… . Leave it to Samdung.

    • Hwang Lee

      Really you’re bringing in Samsung who isn’t even mentioned once in this article?

      • @dongiuj

        On pretty much every comment he makes.
        It’s because he doesn’t know what else to talk about, seems to be blinded and brainwashed and repeats the same thing over and over again like a broken record.
        He can’t control himself.

      • Taf Khan

        Deal with it B!TCH!
        We know you like it as you read my comments.

        Tel your mom I said Hi.. 😛

      • @dongiuj

        Oh yeah, i forgot to tell you. She said to stop stalking her or she’s calling the police. Anyway, can’t you do better than a 60 year old fat woman? I guess that’s why you have a dominant boyfriend too.

      • Taf Khan

        Nothing wrong with a 60 year old fat bird for what I’m gonna do… You got a problem with that?
        You like boys then so be it but I don’t need to know… Too much info!

      • @dongiuj

        Ok, go for it then. My mum will just have to make do with what she can get ( you ). She can’t get any lower I guess. Just don’t bore her like you do with everyone else here with your broken record non related Samsung comments. I’ll tell her to fake it for you.

      • Taf Khan

        Who is everyone else? I only see one of you hiding behind a Ferrari pic. Remember you read all my comments, don’t deny it, you know it be tru… Tut tut

      • @dongiuj

        You keep on believing what you want to believe and bitching like a little girl, fool. Judging by your comments it’s the only thing you’re good at ( if you can call it good ) and capable of. Bye bye now.

      • Taf Khan

        And your opinion matters to me because??? Keeping hiding under you bridge little boy..

      • Phanidroid

        Haha 1up

      • RingaDingDong

        Yo hommie! Less Gay talk plz

      • Taf Khan

        Yeah thats right pal… Samdung do cheap, this is fact. Samsung be mentioned in the comments isn’t a new thing in here now is it??

      • Hwang Lee

        No, it’s unnecessary to talk trash about something that isn’t mentioned.

        If this article was written about Apple vs. Samsung, then go ahead, talk as much trash as you want. But this article is written about Apple, and the mistake they made.

      • Taf Khan

        Well you comment as you please. For me, I speak my mind.

        Samsung do cheap, we are on the subject of Cheap. Therefore I believe leave cheap to Samsung as this is not the right market for a premium brand such as Apple.

      • Hwang Lee

        I don’t understand how Samsung is cheap, it costs them $237 to build the S4 and costs Apple around $200 for the 5S

        The build quality on the iPhone is fantastic, and sure Samsung’s plastic back sucks, but hey, removable battery and 64 gigs of external storage are great.

        They’re both high quality phones for the high quality market.

        By the way, it’s “Samsung does”

      • Taf Khan

        Well lets be honest now “Samsung Do” sell cheap phones, they cater for the low and mid range market… . Apple have never aimed for anything other than the higher end. You will never see a new $99 contract free Apple handset release..

        I go back to my original comment in that Samsung sell cheap phones. Both are rivals, and that apple should leave this part of the market to Samsung. It’s wasn’t said to be provocative, it’s my opinion.

      • Hwang Lee

        Sure they do, but that doesn’t mean they’re a cheap company. Their Galaxy’s are just as premium as the iPhone.

        Plus, they’re not focused on the low market, they advertise for the premium.

      • Taf Khan

        Right so we agree! Haha… That was hard work. Samsung sell cheap phones, but they are not a cheap company, far from it… My original comment never called Samsung cheap either.

        I believe Apple should focus on nothing but premium handsets. They will never sell as many handsets as Samsung if they only cater for one end of the market. But this never did Rolls Royce any harm. 😛

      • Hwang Lee

        I think their 5s would do much much better if the price was down though. Look at the Nexus line, amazing quality for very low price.

      • Taf Khan

        The price is about right for me. Apple devices hold value so not an issue.

      • Hwang Lee

        Right, but not everyone is as fortunate as you and I. If you look into Android phones alot of people into the Nexus, even though it’s extremely cheap. The Nexus gives so much for the money, and I think that should be the primary role of the iPhone 5C

      • Taf Khan

        You ever seen a cheap Rolls Royce or Rolex? I think not.

        Life is about choices, you buy what you like, maybe what you can afford, this often changes at different stages.

        Nobody is forced to buy or not buy, for someone to say Apple should drop its prices to match google nexus is stupid when Apple sells its best phone at the current price without problem.

        Your suggestion makes no business sense.. .

      • Hwang Lee

        It’s merely just a suggestion. The 5C isn’t doing so hot as the 5S, and I’m just saying that if they did put it at a lower cost, they’d gain alot more of the market.

      • @dongiuj

        And look what happened to Rolls Royce. Other car manufacturers took control of it because it was constantly a financial burden. Once again, foolish comment. Why oh why do you insist on making foolish comments?

      • Taf Khan

        I think you are confused. If I can afford to buy every Apple device I desire direct from Apple then financial burden obviously does not apply.

        In terms of Rolls Royce you got that twisted. Apple may have gone through a difficult patch before it came to its glory days of today, with Rolls Royce one could argue the Glory Days of its motor cars were in days gone by, however the prestige and appeal of the company remains. The company has diversified, it’s not just motor cars, it’s also Jet Engines, as an investment it’s still very profitable.

        As for butt ugly, I think that’s the real reason why you choose to keep hiding..

      • @dongiuj

        You keep saying “hiding”. So you’re saying that everyone in the world that joins a social network and his/her profile picture is not of his/her face is hiding? Hiding from what, do you think? What on earth could people be hiding from? A stalker? Is that what you are? Are you a stalker? An addictive out of topic Samsung mentioning stalker? Anyone could put a photo of anybody and you wouldn’t have a clue if it is actually him/her, right? So tell me, what does it prove to show a picture of somebody’s face on a his/her social network profile? I would love to know what your fascination is with people showing this. Still doesn’t prove that you’re not a fool. Is it a fetish of yours? Have you been traumatised by someone that doesn’t have his/her photo on his/her profile? Come on, tell everyone what it is.

      • Taf Khan

        No! But not everyone is a Name Calling troll B!TCH, you remind me of the fools who post abusive comments on YouTube. Its like you say, nobody really knows who you are over the net, trust me man 2 man you wouldn’t chat half as much shit! Gimp..

      • @dongiuj

        Wow, you sound hard. Trust you? Nah, with the shit you talk about, I don’t think anyone could trust you. Keep on slagging off Samsung when nobody’s talking about it, photo fetish girl.

      • Taf Khan

        Yeah I will… And you can’t do anything about it, so deal with it!

      • @dongiuj

        You deal with it, with a lot of professional mental help. You need it. A lot of it!

      • Taf Khan

        Yeah well FU 2… Cos I say what I like, you don’t like it, tough. Problem?

      • @dongiuj

        Like I said, A LOT of professional mental help.

      • Taf Khan

        No help needed… Haha deal with it!

      • @dongiuj

        No, seriously. Get help.

      • Taf Khan

        You stalking me now! Stop following Troll.

      • @dongiuj

        FU 2

      • Taf Khan

        And your mom..

      • @dongiuj

        My mum said sorry for hurting you when she used a strap-on with you and thanks for the nice complement when you said that she was better than when your mum does it to you.

      • Taf Khan

        You are BORING me… Go find out who ur dad is!

      • @dongiuj

        But you’re not bored riding my mum’s and your mum’s strap-on.

      • Taf Khan

        You got a thing for strap ons, it’s obvious that you are sexually frustrated.. Go get help gimp.

      • @dongiuj

        You’re the one who likes riding them, not me, B!TCH

      • Taf Khan

        And you would know how?

        You talk allot about riding allot, you obviously the cock jockey.. .

      • @dongiuj

        Anyways, it’s been fun taking the piss out of each other. I can argue only for so long and then run out of steam. Until next time yeah, looking forward to it. Peace out.

      • Taf Khan

        Ok peace out.

      • RingaDingDong

        They focus on making things as cheap as they can. That’s why they use plastic? They just don’t sell cheap.

      • Hwang Lee

        Sorry, what?

      • @dongiuj

        Yeah, and your mind is messed up beyond belief.

      • Taf Khan

        And your opinion matters to me because??? Care to clarify! And you are?

        I never did understand why ppl log in with multiple accounts!

    • RingaDingDong

      Very true.

  • Ted Forbes

    To early to say what this is really all about. But I am sure we don’t need to phone with the same physical specs and doing almost the same thing.

    You know, if they had thrown in a larger display on the 5c I am very sure this would be different. But then again who can be sure what this is about.

  • chris125

    It makes sense. People don’t want a new case, they go for the high end iphone and not a “cheaper” version of last years model. Apple should have kept the 5 around and not even messed around with the 5c

  • kirecad1983

    I got a 5c because I like colour and plastic as it’s more durable and not as prone to scratches and so on.

    If I want a better camera I would have gotten the Nokia 1020 42pix

  • Craig Wayman

    Oh you who would’ve thought turning the already great iPhone 5 (which should be $99 right now) into a plastic P.O.S. was a bad idea??? I swear these CEOs get paid so much money and these old dinosaurs don’t know what their consumer want. Steve Jobs did and that’s why he was successful.

  • n0ahcruz3


  • Lance Baker

    I’ve sold many iPhone 5c models at the store I work at.

  • Tommy Gumbs

    150k a day equals 4.5 mil iP5c’s a months. Let’s see, other than MAYBE Samsung, and that’s combining the sales of several models, who else is doing those kinds of sales? This article was written just to get hits. YELLOW JOIRNALISM is al this is. And no, I’m not an Apple fan boy. Most company’s would love to have those kinds of numbers. MS, BB, etc.

    • Nate McKelvie

      I totally agree with you. I run a wireless gadget store on pier 39 in San Francisco and I see a ton of iphone 5c’s coming in lately. These phones are selling. Yes they are probably not selling as many as 5s, and I don’t believe they ever intended to. But the phone is selling, and if it’s selling 4.5million a month ( we don’t know for sure that is ) it’s selling quite well in fact. And I will honestly admit after actually really playing with the 5c for a while, it’s not at all the piece of crap I imagined it as. For many people it’s an amazing phone. Personally I wouldn’t own one, but it’s not meant for people like me. And like a few commenters here had said, it’s great for someone’s child, or first time buyers, or people with an upgrade that don’t want to spend AS MUCH but still be able to have a new iphone. I don’t think apple screwed up at all

  • Liam Mulcahy

    In other words the iPhone 5c failed ( didn’t do as well as apple wanted it to)

  • mav3rick

    5C second big flop after neonOS7.

  • sriram varadarajulu

    If only they’d reduce the 5c price by at least another $100 ;P

  • n0ahcruz3

    In other news! Mac shipments fell while PC shipments were up! Sweet!

  • Arjay Dioquino Antonio

    Off topic. Any of you noticed that the windows on desktop/laptop also has this transluscent semi-transparent toolbar when u open a window? Were they ahead on this one?

  • Mykeljon

    It was NEVER supposed to sell for $300. Apple never said anything about price. It was just a few stupid experts making a bad guess.

    • WolfgangHoltz

      Now it seems Apple made a bad guess selling overpriced Happy Meals Toys.

  • JulianZHuang

    apple should have focused on making only one top high premium phone per year.

  • @dongiuj

    Because it’s expensive for a cheap looking iphone 5 in a plastic back cover that doesn’t look very well put together near the screen. At least when other companies make plastic phones they look like they’ve been put together properly.

    • RingaDingDong

      WTF… Samsung are worse.

    • Taf Khan

      Samsung are worse, they must be the other you refer to in this article, maybe you should practise what you preach.. Tut tut

      • @dongiuj

        I said “other companies” not the other. Learn to read English before trying to preach.. Tut tut

      • Taf Khan

        I will speak how I wanna speak, not how I’m told to speak… Problem for you? Don’t be too ashamed to say Samdung make cheap plastic tat.. .

  • iOops

    I love my 5s, and having played with the 5c, I do not know why people would actually opt for those. I’ve seen a few teens with them, but most go for the 5s, or even the now marked down 5, or 4S. (in South East Asia at least).

  • WolfgangHoltz

    Happy Meals Toys. I bet the idea to the 5C come from the moron Jonathan Ive.

  • Blue Tran

    Had it been priced similarly to the Nexus 4 at $199/$249 respectively, it probably would’ve been much more desirable. So what Apple has done here is advertise it to be as cheap as a Hyundai/Kia but still set the price as solid as Audi/BMW/Benz would’ve been sold for. Very Annoying.

  • dialogueanalog

    The phone was a silly idea and just seems like Apple trying to pander to critics. Why release a phone that is only (at least in UK) only £80 cheaper? If you planning to drop £400 you might as well go the full hog and get all of the new tech. If you’re really desperate for colour, you will buy a case.

    5c was a joke. When it was announced that it would cost $100 less than the 5s it made Apple look a bit silly. a sub $300 phone is a budget phone more or less but this is…well I don’t even know.

    Unapologetically plastic? Call a spade a spade Jonny. Its an iphone 5 with a plastic back which makes it cheaper to make but means profit margins increase.

    I myself will get the 5s. Problem is I havent seen many gold phones out there…is it a good kind of gold colour or a bad one? Do you look like a middle eastern sheikh or someone from new jersey?

    • Gustavo Adolfo Mirabal

      If you are a guy go for the silver one. I think the gold one is made for Snooki.

      • dialogueanalog

        See I thought so! I do like GOOOOOOOOOOOOOOOOOOOLD

  • Marlber Cruz

    Whaaaat?! “When Apple announced that the pricing for the plastic iPhone 5c would only come in $100 less than its flagship 5s, the entire tech world let out a harmonious gasp” A harmonious gasp?! Seriously!? No, it wasn’t that big a deal. $100 Dollars off of an over priced phone still make the iphone 5C overpriced compared to other smartphone brands. In any case, all the iphone 5C really is just a cheaply re-packaged iphone 5. This years iphone release was a big let down.

    • Palmer Paul

      He was saying that everyone let out a gasp because it was overpriced…a lot of people expected the 5c to cost $0 on contract, the 5 to be $100 on contract, and the 5s to be $200 on contract.

      • Marlber Cruz

        In that aspect, I agree with you. But the usage of the word harmonious leads me to believe that he (Cody Lee) meant it as if was something amazing and out of this world (sounding very fanboy-ish). But in fact, that is not the case. I expected the same as you wrote above. This years iPhone announcement was just a complete let down.

  • iGOD

    I wonder how many people got iPhone 5 or 5s without plastic case?
    How long does you keep it good condition (no scratch) without case?

  • Razick Rilshad

    Over price

  • RingaDingDong

    iPhone 6 has to be my next phone

    • Palmer Paul

      I have a 4 right now, and my 2-year contract won’t be up for another 16 months