Apple introduces iOS 7

By , Jun 10, 2013

WWDC 2013 iOS 7

Tim Cook and company just took the wraps off of the next version of its mobile operating system, iOS 7. And as expected, it’s by far the biggest update to the platform since the original iPhone launched back in 2007.

What’s different? Everything. In line with previous reports and speculation, Apple has completely redesigned the OS from the ground up with an all new user interface and a slew of new features. And honestly, it looks amazing…

Wow, where to even start here. Obviously, we’ll be going into specific features in more detail in subsequent posts, but I’m going to do my best to give a nice overview of some of the sweeping changes in the new software.

ios 7 lock screen

First, there’s the Lock screen. As you can see, it’s been completely redone with a much more minimalistic design. The ‘slide to unlock’ slider is now transparent, the Camera grabber has been moved to the bottom righthand corner, and it now supports animated backgrounds. Bonus: the Notification Center can now be accessed from the Lock Screen.

iOS 7 Home screen

And now the Home screen. Notice how the icons have all been redone (and are remarkably close to the leak we saw last night), and there are now Settings toggles available with a swipe up from the bottom of the screen. The new Home screen looks vibrant, and Apple says it’s added a ton of new features.

And some more screenshots:

iOS 7 multitasking

iOS 7 iPhone

Stay tuned to iDB for a much more in-depth look at all of the changes and new features in iOS 7

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  • Edwin Koh

    I was damn excited upon seeing so much changes, instant love omg

  • SEAUte

    Not sure where i stand on this new update. Depends on how it looks on a black iphone.

  • JomanJi

    Love functionality, hate ui, btw, when will the beta be out?

  • f5faith

    Trying to get my hands on the beta but it seems the developer server has crashed = ( not surprised though~ this is the most amazing iOS yet

    • JomanJi

      True, tried it aswell, thy don’t seem to work :/

      • f5faith

        The anticipation is killing me! I mean I know it’s going to be riddled with bugs and glitches but I still want!

      • f5faith

        Now it has a big maintenance page = ( I hope it gets back soon!

      • JomanJi

        It should work now….., worked for me

  • SEAUte

    What about being more “open”

    • No

      They never said it would be, and Apple being Apple, it probably never will be.

  • benni

    hi there.
    they talked about an iOS 7 beta version (for developer). Does anyone know how to get this?

    • you_fook

      Join the developer program. Go to (developer dot apple dot com) it’s free to sign up, but to access the beta you have to pay the yearly $99 fee.

      • benni

        hi.
        I’m developer already. But still a newbie. So thanks!

      • Kurt

        plus tax.

  • dpacemaker

    I like it, and they brought the features I use with my JB. I have no problem losing my JB. I’m glad that they went this far with it, and didn’t just do the icons. Haters are going to hate, especially since airdrop with photos is much better than tapping phones together. Truly a nice upgrade to iOS.

    • Kurt

      Tabs on safari suck. So gimmicky. I like airdrop. Won’t be used much of course but it’s nicer than bumping

      • dpacemaker

        The tabs on safari looked good if it were on the iPad, for a phone I agree. I would rather have swipes to go between tabs, and a pinch out to see thumbnails instead.

      • Kurt

        I was happy to see cover view gone, but this gimmicky tab feature is just then next annoying cover view.

        I think it looks good on the iphone but man I hate these kind of flipping to get to what you need. Takes too long.

      • No

        The Galaxy S4 already has a feature like AirDrop.

  • Purple112

    I hate to be a downer in all of this, but how long is it until we can accept a Samsung lawsuit? Looks really good though.

  • No

    Even after the event is over, Apple’s stock price is still down 7 points from what it was before the event started. (-3.21)

  • Pierre Labadens

    Jailbreaking has just lost a lot of its appeal. I am f***ing loving this!

  • Sohrab Rafie

    Looks like samsung is paying few losers to criticize iOS 7

    • No

      Oh look, it’s one of the people who for some reason can’t accept not everyone loves Apple, and thinks anyone who doesn’t like Apple is paid by another company. Get over yourself. A lot of people were disappointed by iOS 7, including Apple’s investors. Do you think all of Apple’s investors were all Samsung employee’s who purposely bought stock, to then sell it when the event started so it would be in the red while the event was going on?

      • Kurt

        You are talking to a sheep…speak his language…BAAA

      • No

        That made me laugh. Brilliant.

      • ClaudieX X

        IS SO OBVIOUS THAT YOU WORK FOR SAMSUNG. YOU CAME TO THIS WEB PAGE TO DESTROY EVERY POSITIVE THING ABOUT IPHONE / IOS. IF YOU ARE TALKING MEANS THAT SAMSUNG IS REALLY SCARE ABOUT iOS 7

      • No

        Yes, you got me. I am scared of iOS 7. So Samsung sent me to an iOS fan blog to trash iOS. Wow, how did you do it?

        Do you realize how ridiculous you sound? I would love for Samsung to pay me for this, but sadly, they don’t.

    • Kurt

      I’d rather have a Samsung phone than my iPhone any day.

      iPad or Galaxy Note Tab….hmmm, leaning towards iPad because of apps

  • pokaprophet

    I like it, but its still gonna need a jailbreak. I’m so used to Zephyr I’m gonna change command centre to another activator gesture.
    Also think with the gesture to go back they’re paving the way for larger screen iPhone as you will no longer need to stretch up to the top left button to go back.

    • Kurt

      about the larger screen….thats exactly what I thought

  • Frozen Bee .GFKS

    not that ugly after all…actually its pretty genius! finally they learnd from JB community :P wel done Apple…well done!

  • Clement Yeo

    Is it possible for jailbreak in iOS 7? I hope they just change the user interface, but nt patching all exploit for the future development of jailbreak

  • Reya Huang

    One word… it is UGLY!!!

    Sorry to say, I hate it. Hopefully, there’s themes that modifies it enough to convince me to update, cause I’m running into a few (major) problems currently and don’t want to loose my jailbreak…

    Well, I didn’t like Vista, I hated Win 7, Win 8 is… trash basically. I didn’t like the 4″ screen change, and I did not like the trackpad change on Macs years ago too… -sigh- There goes iOS too. At least I’m on an old enough device and can downgrade…

    • Kurt

      Which device do you have? Are you sure you can downgrade? 3GS didn’t have blobs but 3GS can’t upgrade

  • CPVideoMaker

    The only thing I hate is the Safari Icon. I think it could have been made much better. I kinda hate the status bar too :/ Other than that, it’s awesome.

  • justin

    stolen jailbreak tweaks: blurried nc background, intelliscreenX, livepaper, sbsettings, auxo, deepend and they fully stole chromes tab system.

    • No

      Don’t forget liveclock! The clock icon is now synced up with the real time.

  • Johnny V

    Ugly Designed Icons…. Other Than That Seems Legit. But I Wont Upgrade Till Jailbreak Is Out And All My Favorite Tweaks Are Updated As Well =]

  • No

    To me, it seems the ‘game-changing’ features Apple unveiled today were simply copies of software that people have already made.

    As many people have mentioned, this multitasking is almost an exact replica of the multitasking in webOS. I mean Apple barely bothered to change anything (similar to when they copied Notification Center from Android).

    Now, onto Control Center. A feature skilled jailbreak developers and Android has been working on for years, and Apple’s version is a step down from Android’s and the ones jailbreakers have been working on, such as SBSettings. From what I’ve read, you can’t even change the toggles. You are stuck with the 5 ones they give you.

    What about AirDrop? The Galaxy S4 already has the ability to share media files with devices nearby via DLNA. I’m having a hard time finding a ORIGINAL feature on iOS 7

    Also the clock icon. It shows exactly what the time is right on the icon, well that’s a direct copy of Ryan Petrich’s LiveClock tweak available on Cydia. Very sad update indeed.

    The most ironic part about all of this is that Apple will probably end up suing Android and Palm/HP for stealing their ideas.

    • Johnny V

      Ive Always Said Apple Is One Of Those Companies That Innovates An Industry And Then Gets Lazy And Only Provides Minor Upgrades Then Fades In To The Background, Lets 10-15yrs Pass Then Comes Back With Something Revolutionary To AGAIN Change The Industry And So Forth… Like A Cruel Joke

      • No

        I don’t think in 15 years Apple will be the ‘top’ company anymore. In fact, I don’t even see them holding the top market share for anything in the next 2 years. The already don’t hold the market share for Desktop OS use, and Android will probably end up passing them up in mobile market share in these next 2 years.

      • Kurt

        in ten years, so 2023, will OSX still be OSX?

      • No

        I wouldn’t be surprised if they quit making Mac OS in 2023. They already have a pretty low market share compared to Windows, and it seems like the only thing the Mac market share does it decrease, just like Apple’s stock price after they announced iOS 7.

    • Kurt

      webOS has a much better multitasking solution. Plus, card stacking, rearranging, live view etc

      • No

        Yeah, so basically iOS stole the basic idea of webOS multitasking, and made it worse. The fact that people are ‘amazed’ by this OS is hard to believe. Basically every new feature has been around on Android or other mobile OS for years.

    • ClaudieX X

      NO… IS SO OBVIOUS THAT YOU WORK FOR SAMSUNG. YOU CAME TO THIS WEB PAGE TO DESTROY EVERY POSITIVE THING ABOUT IPHONE / IOS. IF YOU ARE TALKING MEANS THAT SAMSUNG IS REALLY SCARE ABOUT iOS 7

  • maurid

    Who the f*ck designed this? Jony Ive, have you been consuming LSD?

  • Mohammad Ridwan

    Can’t Innovate Any More, My Ass

    • No

      They didn’t innovate, they took ideas from other mobile operating systems and jailbreak tweaks and implemented them into the OS, and then called them their own.

      • Kurt

        They should have stolen more…WHYYYY no quick way to launch apps from the lock screen??? Fools

      • No

        The funniest part about all of this is the fact that Apple will probably end up suing Android, webOS, various jailbreak developers for stealing their ideas. Ya know what, why not throw Samsung in their too, just for the hell of it.

      • ClaudieX X

        No… what do you want ??? Every positive thing is bad for you… why are you loosing so much time writing on every single opinion ??? and so long answers !!! thats so shady

      • Kurt

        “thats so shady” <–wrong use of the word shady

      • ClaudieX X

        ok, dubious / questionable / doubtful

      • No

        Are you kidding me? I have like 30 notifications from you replying to literally every single comment I wrote.

      • Kurt

        I think it’s illegal to call Samsung, Samsung on this site you have to say something clever and unique like, “Samdung” ooh so original. webOS is still the most beautiful and best OS. Just need more features and apps oh and hardware :-s but thats my fav OS

      • ClaudieX X

        I almost buy the palm Pre… i loved webOS… I don’t understand how they fail…
        I undestand it… but don’t accept it…

      • No

        Well you will love iOS 7 then considering they stole the multitasking from webOS.

      • Paula_Maddow

        It’s wayyy better than iOS 6, no ?

      • No

        The basic design such as icons, built-in apps, etc. No. Not at all. I think the design is terrible, and most of the features, while being an improvement from iOS 6, are copied from other OS. Hell, most of the features they demoed I’ve seen people use on Android phones, which is why iOS 7 was the final drop in the bucket for me. I am switching to Android as soon as I am allowed to upgrade next month.

      • Guest

        Its excellent !!! so nice… so smooth… no more jailbraking for me. Bye Android !!

      • ClaudieX X

        Its excellent !!! so nice… so smooth… no more jailbraking for me. Bye Android !!

      • No

        How would you know, have you actually used it?

      • Guest

        Its excellent !!! so nice… so smooth…

      • ClaudieX X

        so if we think the same like you… SAMSUNG IS A BIG SHITTY COPYCAT COMPANY

      • Kurt

        He never used an Android device. I can’t wait to get a Samsung phone. They are the best phones out now. 1080p screens are so impressive. I was surprised how they mike the iphones screen look blurry.

      • ClaudieX X

        If he never used an Android device how the hell thinks that iOS is so bad?????? Compared to what ??? Come on… 1080p tweaked screen with 1 big pixel and 2 mini subpixels LED system to count as a 1080p…

      • No

        Are you kidding me? 1136×640 is not 1080p. It’s not even HD.

      • ClaudieX X

        im talking about the PENTILE technology of the LED screens that SAMSUNG uses. You know what Im talking about. Just try to look an individual pixel on iPhone screens… you cant.

        So why smaller ??? because you want to say Im the smallest !!!??

      • Kurt

        you can see pixels on the iphone. I can. and many others can. Just because apple says you can’t doesnt make it true.

        Hey they also said iOS is the “most advanced mobile OS in the world” which is such BS. Android is light years ahead.

      • No

        This guy is ridiculous. He is an obvious fanboy, and he doesn’t seem like he quite knows what he is trying to argue about.

        Keep in mind though, according to him, we are both hired by Samsung, so we are just here to say how amazing the Galaxy S4 is.

      • Kurt

        I wish Samsung would hire me. Why do people get so offended on here when you say a complaint about iOS, Apple…as if we are attacking them personally. Do they realize they have an idol, and their idol of worship is a for-profit-company?

      • No

        It literally is because the feel their OS isn’t superior, so they try to defend it, and they do not know why.

      • ClaudieX X

        Im talking only about YOU… don’t feel powerless and try to put people on your side… be mature… if someone thinks like you its ok… if others thinks different it ok too

      • No

        Hey man, I seem to have quite a few people on my side. Regardless of this blog consisting of mainly iOS fans, I have been getting more thumbs up than thumbs down.

      • No

        It’s called PPI (pixels per inch), and the Galaxy S4 has a higher PPI, quite a bit higher actually. I have seen the Galaxy S4 on display at the cell phone store, and you can’t see individual pixels on it either. The Galaxy S4 has a superior display, iPhone has more accurate colors.

        EDIT: In agreement with Kurt, yes, you can still see individual pixels on the iPhone, same with the S4 if you are looking hard enough (on both phones).

      • Kurt

        S4 you can change the color setting. As with TV’s it comes with the vibrant setting. But with the S4 the chroma has been lowed a bit on the vibrant setting. With iphone, there is no choice. Some things you want a more vibrant setting some more contrast for other something else. Samsung wins there because of choice and a 440ish ppi.

      • No

        Yeah I noticed the adapt display feature. It’s annoying how these reviewers claim that whites are flushed out and it’s noticable when you use Google Chrome on the S4. While playing with it in the store, I realized why it seems like this, and I don’t even own the phone like these ‘professional reviewers’. It’s because the adapt setting is different for Chrome. You can see how it adapts it you use the multi-window mode, and open up Chrome and YouTube. Tap on YouTube, the whites become white, then click on Chrome, it adapts to it, and the whites appear grey. Half of the time, these reviewers are clueless.

      • ClaudieX X

        I know how it’s called… So OK… you put your nose up to the screen and you see the pixel… now what??
        If you are so perfectionist why you dont talk about the lie of PENTILE technology, that Samsung put in their phones ?? The same lie about their first LCD monitor screens… they said 2ms response THE FATEST REFRESH… but on the small words they said.. changing from gray to white… when every other company did it from black to white.
        Thats the never ending story of Samsung… LIE TO SELL

      • No

        What in the hell are you talking about?

      • ClaudieX X

        I know it… you know nothing about Samsung history… You know Samsung only for their phones. Even that… you know that they LIE to SELL
        Pentile screens…
        BADA OS…
        S8000 Jet: Smarter than a Smartphone…

        …are some of the examples…

      • No

        Well, since you are an obvious Apple fanboy, you must hate the early iPhones, considering they used Samsung technology.

      • Kurt

        1080p is gorgeous. It makes iphones 332pixels look meh.
        Android makes better phones. But iPads still rule with their apps.

      • No

        Not at all.

      • Gorgonphone

        and messed up the look

  • maurid

    Too much color! Aghhh my eyesssss

    • Gorgonphone

      yeah ive is terrible at UI design

  • ClaudieX X

    Now we are talking, Apple!!!

    • No

      No, iOS 7 isn’t impressive. The features on iOS 7 have been around on other mobile OS for years. In fact, most of the major features were almost directly stolen from Android, webOS, etc.

  • Benn

    SOOO glad that jailbreak themes are a thing, once iOS 7 is broken, will be themeing it to something a little nicer.

    • No

      Have fun most likely waiting longer for an iOS 7 jailbreak than it took for an iOS 6 jailbreak.

    • Kurt

      I hope Zephyr will over ride their terrible use of the left to right swipe from the left bezel. what a waste

      • No

        Oh god yes. If Apple knew what they were doing they would’ve hired Grant Paul to work on iOS.

      • Kurt

        +1…I’ll be changing the gesture for control center too. I like swiping up to get into card view, or to get out of an app.

  • No

    Hey iDB, once you are done praising iOS 7, you should write an article on how Apple’s stock dropped after they showed off iOS 7, and see what features on iOS 7 are already available on other devices. (Hint: it’s most of them)

    • Gorgonphone

      yes this is the end of an era we are watching

      • No

        You are correct. It really is. I’m not business or market expert, but I do think it is safe to predict iOS will not hold the highest market share for mobile OS in the coming years.

        Now for desktop OS, they will never hold the top market share in that. Windows is destroying them.

  • Adham

    People who are complaining. Whine and get on Android or something. The people who complain iOS hasn’t changed are now complaining about the iOS.

    • Kurt

      try to be tolerant. people have different views than you. We all don’t bow down and worship obama and apple

      • Adham

        It’s not about the views vs the complaining. There are a lot of people who were complaining when iOS 6 didn’t bring anything big that are now complaining about iOS 7. I just would like to see some consistency in the complaining I guess lol

  • mav3rick

    They completely destroyed iOS. This is now iosDROID, just a flavor of Android.

    • Kurt

      They tried but didn’t succeed. They have a lot of work to do to become more like Android. They need to implement a lot more features. Hopefully one day.

      • mav3rick

        What I mean, iOS had some personality, something coming from excessive attentive to details of Jobs and Forstall. Now everything is gone. They are just trying to follow, not innovate or lead.

      • Gorgonphone

        well said .. this is a very very poor UI design… its is just bad.

      • ClaudieX X

        why the hell they gonna want to become a faulty OS like Android !!! You are out of your mind or you never used and Android phone

      • No

        What is your problem. You are an obvious fanboy.

      • ClaudieX X

        fanboy of perfection… iOS is far from perfect… but come on Android is a mess of ideas that doesn’t work well… Simply it doesn’t work smooth compared to iOS. I have both. You cant ask me anything about Android. You know it. Android work on software layer… iOS on hardware layer… thats the reason why iOS feels better.

    • ClaudieX X

      Thats YOUR opinion…. this iOS is very nice for me and is all I ever wanted for phone OS

    • Gorgonphone

      exactly.. android has realty won.. apple literally took 100000steps back cause stupid ive has no damn clue about UI design

  • nyangejr

    Apple will open up more to developers!!!!

    • No

      No they won’t. It’s against their philosophy.

  • DroidDoesnt_2

    I guess beauty is in the eye of the beholder….I can’t understand how anyone can think that this flat, washed-out look is more appealing than the current look of iOS…to each his own. No thanks…

    • Kurt

      calender app, message app, mail app are horrid. But Somethings I really like. But I’m worried the white will bother my eyes, especially at night time. I prefer a dark elements. But I’m happy there is change. Look at OSX, its still called OSX after how many years? and it still looks virtually the same as it did 10 years ago. So I don’t want to complain about iOS’ UI…but wish there were more useful features.

      • Gorgonphone

        i wish i could take all the white areas and make it dark grey instead and turn all the text white

    • Gorgonphone

      its tooo pastel and feminine looking

  • Kenny Woodard

    Should I update to 6.1.3 and break my jaillbreak in prep for the iOS 7 beta? Or can it go from jaillbreak straight to updating to the ios7 beta?

  • Guest

    This is great. The important thing is, it feels so different, but familiar enough not to confuse the hell out of millions of people. If this isn’t what you guys were looking for, you can always jailbreak to please your needs. I know the Evaders will have something for iOS 7. But all in all, well done Ive, well done!

    • mav3rick

      Even The Jaibreak cannot save this ugly interface with flat grade 4th drawn icons, perfect uninspiring sketched buttons… Just grey camera icon with so bland controls, so dull quick switches panel… This is not anymore the iOS so over-engineered look all were praising on. Just a follower of Android, Win design.

      • Gorgonphone

        like i said months ago ive is not a graphic designer or a UI designer.. he is a hardware designer so he has completely messed up what steve created in stead of improving it..

      • Joseph A. Ahmad

        What are you going on about? Speak English so I can actually take you seriously. It’s funny how your name is mav3rick too.

      • mav3rick

        Forget it. Sorry for replying to you. Live your apple dream… This you might understand.

      • Joseph A. Ahmad

        I’m dreaming of nothing about Apple. I use a product, it works efficiently, that’s it. But please, continue living your overly dramatic fantasy of trolling buddy, I don’t mind. ;)

  • iViperzLTD

    Still need ayecon on my phone to make this look amazing…!
    LF> Surenix when jailbreak becomes available ^^

  • Gorgonphone

    FAIL

    • ClaudieX X

      FAIL is a GRATE SUCCESS !!! when the word came from an illiterate

      • No

        Funny how you call him illiterate and you can’t spell great correctly.

  • hamid

    iOS 7 Amazing… i Love jony ive

    • Gorgonphone

      you must be on crack

      • ClaudieX X

        You must get a life GORGO… or a girlfriend…

  • Gorgonphone

    I can no longer be an iphone fanboy after this mess.. my mac book pro is still fantastic though lol

    • ClaudieX X

      just go to other phone OS and try it… one or two months… you will buy a new iPhone desperately

  • ClaudieX X

    iOS 7 is Amazing !! Shut up and take my money…

    • maurid

      That attitude got you Apple Maps.

      • ClaudieX X

        ehh ??

  • ℤ̵̪͊α̵̢͆ḉ̴̢̒Ħ̸͕̒α̸̺̌ḉ̵̭̆к̶̫͠

    I feel like my iphone 5 is outdated already

    • ClaudieX X

      for a little time… because every iphone 5 will gonna get it !!! Can’t wait…

      • ℤ̵̪͊α̵̢͆ḉ̴̢̒Ħ̸͕̒α̸̺̌ḉ̵̭̆к̶̫͠

        I can’t either

    • No

      That’s how Apple wants you to feel, and that’s how they will make you feel when the next iPhone comes out, the iOS 7 update will purposely slow down your iPhone 5, to make you feel inferior and make you want to buy their new device.

  • ClaudieX X

    With iOS 7 is the first time i can say… i don’t need jailbreak anymore

  • Daniel Beecham

    I Love all about iOS7 but the Fucking App icons are so Ugly,

  • menglongtav

    When will it officially be able to upgrade the iOS7?

  • felixtaf

    I jus updated and noticed this. Weather by Yahoo, NO voice recoreder (i dont see it), Most apps working fine (mailbox, Whatsapp. facebook, Hangouts). New facetime icon in iPhone (background will show u – using front cam), You cant set toggles in control center (only on/off option for lockscreen use). No new ringtones, Flikr vimeo integration, Settings remains same mostly… jus UI change inside…

  • ex ios user

    Steve Jobs, we need you to rise from the grave… give us the anointment of how should ios shine like before. This OS is just copying and boring!!

  • sambuzzlight

    Rip zephyr :( but i can manage thi is awesome!!!

  • Zaidan Umar

    Now the question is, should i still jailbreak?