Emails show Apple was interested in a clickwheel iPhone

By , Aug 4, 2012

Earlier this year, ex-Apple engineer Tony Fadell mentioned something interesting during an on-stage interview. He said that among the handful of prototype iPhone designs that Apple originally considered, one of them was actually built around the infamous iPod clickwheel.

That prototype came up again yesterday during the Samsung-Apple trial. Samsung brought up an email exchange between Steve Jobs and Jony Ive discussing a Samsung phone with a wheel-like interface, hoping to prove that Apple too found inspiration in its competitors…

First, for a bit of context, here’s the Samsung phone that’s talked about in the emails. The Samsung Serene, built in partnership with high-end electronics-maker Bang & Olufsen.

Now here’s the email exchange. The first one you’ll see is from Steve Jobs to Apple’s Senior Vice President of Industrial Design, Jony Ive. Jobs points to the above-mentioned Samsung handset, saying its numbers-around-the-wheel idea could be the answer to the design problem they were experiencing with their clickwheel iPhone.

Now, we don’t have Ive’s response to Steve’s email. But the thread was forwarded to Tony Fadell, who shared his thoughts on Samsung’s keypad design:

The emails actually do a pretty good job of proving Samsung’s point. Apple’s design team was clearly inspired by the keypad on Samsung’s Serene handset. Although at the most, all of this talk might have led to a prototype, as Apple never shipped the clickwheel-run iPhone. But hey if this happened once, it could have easily happened again.

Regardless of its impact on the trial, it’s interesting to see how much Steve and his executive staff really considered an iPhone with an iPod clickwheel. What would have happened if that was the one they decided to go with?

Would it have still been called the iPhone?

[The Verge]

  • Share:
  • Follow:
  • http://twitter.com/AlamarMarine Spencer B

    Had they gone that route, I’m not sure Apple would have been the company they are today. Thank goodness they didn’t!!

  • http://twitter.com/oneBurge Burge

    That B&G phone were the dogs bollocks… And they still get a good price today..

  • http://www.facebook.com/profile.php?id=563922792 John Horton

    I’ve always been surprised that there isn’t an app to simulate the click wheel on the iPhone like a nostalgic media player theme. It’s quite hard to say though if this would have “changed everything” like the actual iPhone we know did. Probably would have had the same name though. Thank whatever alien race gave us touch screens.

    • christodouluke

      Now you can be surprised you never heard of it, iclassic is on cydia, it emulates an ipod classic. Its hasnt been updated recently though.

  • http://twitter.com/iSaveBitches Bram

    There were 2 prototypes in the made, the one with a multi touch screen, and one with a click-wheel, but they couldn’t make the click-wheel device user friendly, so they ditched it.
    It’s all in Steve’s biography guys..

  • http://twitter.com/myorangeisstuck willie

    Thank goodness Apple didn’t create that.

  • therealjjohnson

    So what…

  • http://www.facebook.com/profile.php?id=100003072559308 Siła Hasła

    Does anyone know if there is cydia tweak for iphone that allows you to dial numbers using wheel like in old phones? Something like iDial but iDial is no longer available.

    • http://www.facebook.com/kiminari Kiminari Yamamoto ☘

      why do you want it? It’s slow… isn’t it?

      • http://www.facebook.com/profile.php?id=100003072559308 Siła Hasła

        But it’s cool. Isn’t iPhone all about coolness? ;)

      • http://www.facebook.com/lucas.kunert Lucas Kunert

        No, it’s about usability.

      • Kok Hean

        You spelt Android wrong.

  • http://www.facebook.com/sydney.liu.161 Sydney Liu

    I can’t believe how supposedly ‘private’ corporation emails can be leaked to opposing side?! Even emails from Steve Jobs?? Spies??

  • http://twitter.com/oneBurge Burge

    I new I have read a post like this on here… Thanks for doing the research on finding this …