If you’re smart, then you won’t use a Smart Cover alone to protect your new iPad. Instead, many people have opted for a polyurethane back cover to go along with their Smart Cover purchase. That’s because Smart Covers, despite their name, don’t protect the back of your device, making it susceptible to scratched ans dings.

Well it appears that Apple has heard the cries, as they’re now providing a new Smart Case, which is basically Apple’s own iteration of the solution mentioned above. Even better is the fact that the new Smart Case is now available for purchase on Apple’s online Store…

Per Apple’s description:

The iPad Smart Case covers your iPad — both front and back — yet still retains the thin, light design of iPad. Like the Smart Cover, it folds easily into a stand for reading, typing, and watching video. And it automatically wakes and sleeps iPad on open and close. Made from polyurethane, it’s available in six bright colors. And you can personalize it with free laser engraving on the Apple Online Store.

Unfortunately, the Smart Cases appear to lack a leather option, so either of the six included colors — grey, black, blue, green, pick, or red — will set you back $49.99.

What do you think about the new Smart Case?

  • I’d buy it but $50 is just way too much.

    • ReanimationXP

      not to mention it looks like garbage compared to some of the ones for $8 on Amazon.

  • SuperchargedNL

    What I like about the ‘old’ model smart covers is that it covers only the front of the iPad and leaves the back completely open so you can see the aluminum back and etched Apple logo.
    Why come up with this great design and then cover it up with a piece of polyurethane?

    It totally ruins the design of the iPad IMHO.

    • Kok Hean

      Because it protects the back from scratches.

      • SuperchargedNL

        Yes, but you’re missing my point.
        There are more subtle ways of protecting the back (like invisibleshield for instance) that still preserve the original design whilst providing protection…

    • The back is aluminum too. Its basically like getting a colored iPad. It will feel like an iPad when you hold it just add protection to the insides lol.

  • skychet

    anyone else think it’s fugly, or is it just me?

  • I’ve got the original, and I’m actually pretty ok with the back being open. I appreciate the thinness it affords, while still protecting the screen. Frankly, I don’t mind a few minor scratches on the back – assuming it gets any. I tend to treat my devices carefully.

  • smtp25

    I WANT! I WANT IT NOW!! seriously been looking ever since I got my ipad 3 for a decent case. I don’t want it too bulky but I do want all around protection. Smartcover alone still leaves the sides and corners exposed. This one looks like I can just put it straight in my bag without a sleeve,etc

    If it comes with the back and front then $US50 ($NZ75) is the same as the belkin, targus ones

    • smtp25

      Just ordered… camping out at the mailbox now

  • Once I found out the back is aluminum I was in.

  • YujinNY

    I just got mine since I was looking for something similar…I don’t like keyboards and wanted something better and slim.