Consumer Reports caused quite a stir yesterday when it reportedly found Apple’s new iPad to have an overheating problem. While there’s evidence that the tablet runs a tad warm, a lot of folks have called the report sensationalist.

Well the folks at CR are back again today with their review of the new Apple TV. And no, there’s no mention of “heatgate” this time around. It actually sounds like they’re genuinely impressed with Apple’s latest set top box

“That said, where Apple TV really shines is as a conduit for bringing all the content you own on various iOS devices to your TV. As a result, our initial take is that the Apple TV primarily appeals to Apple-centric users who regularly live within the iTunes ecosystem. If you already live in Apple’s world and have invested in iTunes content, getting an Apple TV is a no brainer, unless you’re looking for more third-party content.”

“Getting an Apple TV is a no brainer” — that’s quite the compliment from a publication that almost makes it a habit to find something wrong with Apple’s new products.

So what about Apple TV 2 owners? Should they upgrade?

“If you already own a second-generation Apple TV, though, it probably makes more sense to update your player to get the new interface, though you’ll still have to live with 720p output.”

I have to say, I agree. I own a second generation Apple TV and haven’t found a good enough reason to upgrade to the new model yet. I have the new interface thanks to an easy software update, and I think 720p video looks just fine on my 40″ LCD.

For those with a larger TV however, or without an Apple TV at all, you can’t go wrong with the $99 box. Especially, as Consumer Reports says, if you’re already in Apple’s iTunes ecosystem.

Have you purchased the new Apple TV yet? Why or why not?