AT&T announced today new data plans for customers who take out contracts starting this coming Sunday.

The new plans replace the existing $15 and $25 plans and are built to reflect the increased amount of data AT&T’s customers are apparently using. Existing customers can keep their existing plans should they wish, and all new contracts taken out from Sunday will automatically use the new plans, according to the carrier…

“Customers are using more data than ever before,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “Our new plans are driven by this increasing demand in a highly competitive environment, and continue to deliver a great value to customers, especially as we continue our 4G LTE deployment.”

Smartphone customers now have the following options for their data uses:

  • DataPlus 300MB: $20 for 300MB + $20 for each additional 300MB
  • DataPro 3GB: $30 for 3GB + $10 for each additional GB
  • DataPro 5GB: $50 for 5GB, with mobile hotspot/tethering, + $10 for each additional GB

In comparison, this is the pricing info for the older data plans:

  • DataPlus: 200 MB for $15 + $15 for each additional 200MB
  • DataPro: 2 GB $25 + $10 for each additional GB
  • Tethering: DataPro + $20/month (additional 2 GB of data included)

New iPad users will also have new data plans to choose from:

  • The existing 250MB for $15 plan
  • DataConnect 3GB: $30 for 3GB
  • DataConnect 5GB: $50 for 5GB

Which data plan will you be choosing come upgrade time?

[MacRumors]