Google Releases Currents in the App Store to Compete with Flipboard

By , Dec 8, 2011

Google has just released a new app called Currents. The app offers a magazine-like interface for reading the web, including Google Reader.

With Google announcing its new Currents app on both the iOS and Android platforms, the search giant is set to take on similar apps that offer a personalized reading experience on mobile devices.

Google Currents delivers beautiful magazine-like editions to your tablet and smartphone for high speed offline reading. Editions are all free and include:

Publisher editions – Publishers such as Forbes, TechCrunch, Saveur, Popular Science, Good, 500px, Fast Company and more have produced hundreds of editions including in-depth articles, videos, fine photography, slideshows, live-maps, and social streams.

Google trending editions – Google Currents uses Google search technology to hourly build a set of editions tracking the five most recent trending stories in categories such as world, entertainment, sports, science, and more. Each story is presented through a fresh edition of articles, videos, and pictures,

Your favorite blogs and feeds – Instantly, turn your Google Reader subscriptions, or any of your favorite blogs/feeds into a beautiful edition with a magazine feel.

Each edition is available for high speed offline reading, and provides quick-touch sharing. Google Propeller self-adapts to differently sized phones and tablets, with your subscriptions synchronized across devices. Google Currents – a reading experience not to be missed.

As reported by 9to5Google, the Currents app for the iPhone and iPad is a new way to enjoy your favorite sites on the web. The app is designed to display rich media and different kinds of online content.

With the recent launch of Flipboard for iPhone, Google is jumping on the bandwagon by releasing an app that also offers a personalized, magazine-like experience. Currents can be downloaded for free in the App Store. (We’re hearing that it’s only available for US customers. Sorry about that.)

Let us know what you think of Currents in the comments below!

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  • http://www.facebook.com/profile.php?id=15721605 Dave Weinstock

    Gave this a try for a few minutes and then deleted it. Flipboard is muuuuccchhh better.

  • Jobran

    not in the Israeli market, downloaded from my US account

  • http://twitter.com/darrellseeger dkseeger

    Google’s business model seems to be: Find a bandwagon. Jump on it.

    • Anonymous

      Or if their version fails, try and buy out the competitor.

  • Dan

    poor Google… they just keep trying

  • http://twitter.com/TheSuperJew13 Ian Futerfas

    i just stated using both of them literally 10 min ago, flip board was so easy and i love it. tried google currents…. hopelessly lost i hat that its always doing something at the bottom and it distracts me. also kinda laggy and slow

  • Anonymous

    how can something compete with another product when that other product is vastly superior and more widely available. Google need to rename themselves Goofail!

  • Anonymous

    Off topic, but Flipboard is just AWESOME.

    I use it more than I use the Facebook and Twitter apps.