Unless you jailbroke your iPhone, one downside of iOS was that you were not able to extra text message and alert tones. You were limited to the tones in the Settings app.

This is now a thing of the past, as Apple has updated the iTunes app for iOS with a new section to purchase alert tones…

“The iTunes Store on your iPhone, iPad, or iPod touch now includes the Tone Store — an incredible spectrum of music ringtones and alert tones that can be assigned to any alert setting on your iPhone, iPad, or iPod touch.”

While Apple has already been offering ringtones for purchase, this is the first time you can actually buy alert tones from iTunes on the iPhone itself. Of course, this has a price. Ringtones still sell for $1.29, and alert tones for $0.99.

Without a doubt, jailbreakers will prefer the free way, but it’s still a nice, basic feature Apple gave customers today.

Do you think you’ll be buying tones from iTunes?

[MacRumors]