No one can touch Amazon when it comes to the breadth and size of its content library and today's announcement just reinforces the notion. The online retail giant has cut a landmark and unheard-of deal with Home Box Office Inc. (HBO), an American premium cable and satellite television network that in my opinion has the best original TV shows anywhere.
Under the terms of the exclusive multi-year agreement, both Amazon Prime members and owners of the recently introduced $99 Fire TV set-top box will soon be able to stream HBO's old shows three years after they've aired and at no additional charge. Catch 22: HBO is reserving new shows for existing subscribers and you'll need to subscribe to Amazon's $99 per year Prime Instant Video service.
Still, this is huge. Firstly, you won't need an HBO cable TV subscription at all to stream the shows. And secondly, online-only subscriptions to HBO were previously non-existent. Now, Apple TV owners are able to access HBO content via the HBO GO app on their Home screen, but this requires a subscription with a cable or satellite provider and therefore doesn't appeal to cable-cutters...
