Earlier in the week, Apple Pay launched fully in Singapore with five major local banks on board, marking the sixth country where the company's service is currently accepted as a form of payment.
But that's just the beginning as Apple's ultimate goal is to roll out the service to "every significant market" in which the company operates, according to Jennifer Bailey, who was former Netscape executive and now serves as Vice President of Apple Pay.
As promised, Apple kicked its 'Red Friday' sales event off today in several Asian countries to celebrate the Lunar New Year. Unlike the recent Black Friday event it held here in the US, Apple is offering cash discounts on its products—not gift cards.
Also different is the fact that the Red Friday promotion includes price cuts on all current iPhone models and the new Retina iPad mini. Apple doesn't usually discount its handsets, as they are extremely popular and provide (by far) the largest margins...
Apple has announced that it will be holding a one-day special sales event in a number of key Asian markets this coming Friday, January 10.
The promotion known as Red Friday is in celebration of the Lunar New Year, which refers to the beginning of the year in several calendars across Asia. The shopping event actually takes place three weeks before the Lunar New Year.
Red Friday is akin to Black Friday in the United States, the Friday following Thanksgiving Day (the fourth Thursday of November) which unofficially marks the beginning of the Christmas shopping season in the States.
And what surprises and discounts does Apple have in store for its customers in Asia? Read on for the full reveal...