Apple Music Festival 10, which runs September 18-30 at the London Roundhouse, will be headlined by such acts as Alicia Keys, Bastille, Britney Spears, Calvin Harris, Chance The Rapper, Elton John and others, the company announced Thursday. The ten-day festival will be made available live and on-demand to Apple Music members in 100 countries.
Monday morning, Apple announced that its free annual concert series, known as Apple Music Festival, will be returning to London in September. The two-week event is scheduled to take place from September 18 to September 30 at the London Roundhouse, with residents of the United Kingdom being given a chance to win tickets to the gigs.
Apple on Wednesday added The Weeknd and The Chemical Brothers to the list of performers for its upcoming Apple Music Festival. The announcement was made live on Beats 1 Radio this afternoon, as well as the official Apple Music Twitter account.
In addition to these two acts, Apple also revealed today that the English pop group Take That will be performing at the Festival, as will James Bay and Leon Bridges. Bay will be sharing the stage with Pharrell, and Bridges with Florence + The Machine.
The iTunes Music Festival, an annual 30-day event hosted and organized by Apple, is back this year in a bit changed form. Taking advantage of the buzz surrounding Apple Music, the event is now called Apple Music Festival and will run 10 consecutive nights at London’s Roundhouse, starting on September 19.
“Apple hosted the iTunes Festival in London for eight years, and now in honor of the launch of Apple Music, has renamed the event the Apple Music Festival,” explains the iPhone maker.
According to Apple, some of the headline acts include Pharrell Williams, One Direction, Florence + The Machine and Disclosure.