Video

Neverthink takes cues from TV era, plays videos in place of programs

If you sampled a bunch of people and asked them about their favorite downtime activities, chances are there would be a fairly even split in numbers between respondents choosing a good book over other forms of entertainment and those drawn to the audiovisual media instead. Folks of the latter segment know best for themselves where to get their daily dose of videos from, but places such as Netflix, Youtube or Hulu are generally speaking a solid bet. Internet empowered services aside, there is credible chatter that in the shadows of society, some renegades continue to resort to a traditional TV set for their spate of mindless diversion.

Whether you find yourself all too often hunting for new videos to watch during lunch break or you identify with the dwindling TV crowd, a brand new app called neverthink could be for you. That’s because it marries the old-fashion convenience of always-on programming with the excitement of the sometimes mercurial internet. Neverthink wants you to never again think about what videos to dig up next and their way of going about it is unique enough to potentially strike a chord with you.

New iPad Pro ads highlight note-taking and other productivity features

Apple just rolled out a pair of new iPad Pro commercials via its YouTube channel, running sixteen seconds each and titled “Need Less Stuff” and “Take Better Notes”. The former positions iPad Pro as a clutter-free alternative to clunky desktop PCs.

The latter makes the bold claim that iPad Pro and Apple Pencil “revolutionized the way people take notes,” adding that users can even record voice notes. Watch the new videos, then jump into the comment section to tell us how you liked them.

Apple Park glows to life in new 4-minute drone flyover footage

YouTubers Matthew Roberts and Duncan Sinfield usually publish their monthly drone flyovers of Apple’s new headquarters around the same time. This time around, Sinfiled took the time to edit a longer birds-eye overview of Apple Park, which opens in April. Sinfield’s video arrives a week following Roberts’ aerial clip of Apple’s massive new office building.

Running four minutes and six seconds long, filmed using DJI’s Inspire 1 Pro drone and put together using dynamic editing techniques, the video shows off the stunning progress made on the main 280,000 sq ft ring-shaped building which is set to accommodate over 13,000 employees, as well as a new research and development building and many other impressive details.

New iPad Pro ad focuses on Apple Pencil

Reminiscent of Apple’s legendary “I’m a Mac, I’m a PC” commercials, the latest iPad Pro ad campaign based on real tweets from real people continues with a new 16-second video posted to the company’s YouTube channel Tuesday.

Titled “No More Printing,” the video is based on a 2013 tweet which reads: “When you’re printing personal things at work and you have to run to the printer to get your stuff before anyone else does.”

The commercial shows off iPad Pro’s ability to sign digital documents right on the device with Apple Pencil. “You wouldn’t have to print anymore, if your computer was an iPad Pro,” Apple wrote in the video’s description.

Watch new drone footage of Apple Park construction progress

Drone pilot and YouTuber Matthew Roberts today published a new 4K drone footage of Apple’s upcoming 175-acre campus, officially named Apple Park, which will open doors to employees in April. Recorded using a DJI Phantom 3 Professional, the crisp 4K footage provides a breathtaking birds-eye tour of Apple’s particle accelerator—that is, mega headquarters. Watch the video and let us know what you think of the progress being made at the site.

Apple looking into widely circulated video showing iPhone 7 Plus catching fire

Earlier this week, Brianna Olivas posted a video showing her iPhone 7 Plus spontaneously catching fire, resulting in a partially melted device. Soon after, the video went viral and has thus far accumulated more than 1.2 million views.

The video has been retweeted more than 26,000 times and liked by more than 27,000 accounts, prompting a response from an Apple spokesperson which said in an official statement to Mashable that the company is looking into the incident.

Snapchat kicks off online sales of iPhone-connected Spectacles

Spectacles, a pair of camera glasses developed and manufactured by Snapchat, are no longer exclusively distributed via the company’s pop-up vending machines, called Snapbots. Today, Spectacles became available for purchase online, CNET reported Monday. Available in three vivid colors and expected to ship in 2-4 weeks, the $130 Google Glass-like accessory is now available online via spectacles.com.

YouTube will stop showing 30-second unskippable preroll ads beginning in 2018

Google will stop showing users those annoyingly unskippable 30-second preroll ads on YouTube clips. According to an official statement from the search giant given to Campaign, the change is coming in 2018 to give advertisers and agencies time to adjust their plans.

In aiming to provide a better advertising experience for online users, Google has clearly come to the inevitable realization that consumers loathe unskippable ads on YouTube.

New Apple ads continue positioning iPad Pro as being better than a computer

Apple today published four new ads on its YouTube channel that continue to position its iPad Pro tablet as being better than a computer. The four new commercials, running sixteen seconds each, use the tagline “Real Problems… Answered” and appear to be based on typical PC user tweets.

The videos promote the tablet as a device that’s free of wires, immune to viruses, faster than most laptops and able to run Microsoft Office apps and connect to fast LTE cellular networks.

Give the new ads a quick watch, then meet us in comments.

Watch Apple’s latest ads promoting Portrait mode on iPhone 7 Plus

Lately, Apple has been amping up its advertising efforts concerning its flagship dual-lens iPhone 7 Plus model, as part of its broader “Shot in iPhone” campaign. Following its “Creek” and “Soul Mate” ads earlier this month which showcased Portrait mode on iPhone 7 Plus and prior commercials highlighting the handset’s enhanced low-light photography features, the company yesterday posted two new ads on its YouTube channel, titled “Boyfriend” and “Profile Picture”.

How to disable audio in News Feed videos on Facebook for iPhone

Videos in your Facebook News Feed used to play silently unless you manually turned sound on. The social network recently changed that behavior so videos that previously played silently now play with audio on, with sound fading in and out as you scroll through your News Feed.

In this step-by-step tutorial, we’ll tell you about a hidden setting that lets you easily force the mobile Facebook app to autoplay all videos in your News Feed with audio off.

Facebook shares details about its video-focused Apple TV app, which is coming soon

Facebook has officially confirmed through the mouth of its Vice President of Partnerships Dan Rose and via a press release that it’s indeed planning to launch a video-focused Apple TV app soon. The forthcoming app will let users kick back and watch Facebook videos from the couch. Rose has confirmed the development at the Code Media conference in Dana Point, California. The Wall Street Journal was first to report that Facebook was working on an app for set-top boxes back in January.

Apple Music gaining new TV & Movies section

Apple Music appears to be at the heart of the Cupertino company’s strategy for original television shows, with a new section headlined “TV & Movies” being added to desktop iTunes and the Music app on iPhone, iPad and Apple TV, as revealed in the promotional trailer for ”Planet of the Apps”.

As you know, Apple is making a deeper push into producing its own stable of original TV shows, with an unscripted reality TV show called “Planet of the Apps” and a spinoff series based on James Corden’s “Carpool Karaoke” scheduled to air this spring on Apple Music, the company’s subscription music service.