My neighbor Scott told me yesterday he was disappointed because Apple was releasing an iPhone 4S and not an iPhone 5. I asked him if he would have been happier if Apple’s new device was called iPhone 5. He said yes, then he thought about it, and realized how stupid his original comment had been.

My friend Felipe told yesterday that he was disappointed because Apple had not updated the design of the iPhone 4S. I asked him if he would have been happier if Apple had unveiled a brand new design. He said yes. I asked him if he thought that the current iPhone 4 was a beautiful device. He agreed. So I asked him what the problem was…

It’s just a name. It’s just a phone. It’s time to get over the designation and form factor, and really focus on what’s important: the specs!

Coupled with iOS 5, the iPhone 4S will be the best smartphone out there when it hits the shelves next week. And you can’t argue against that.