Apple has shared a new iPhone 12 commercial on its official channel on YouTube, aptly titled “Fumble,” which promotes the company's new custom Ceramic Shield protective glass coating that it claims brings four times drop protection compared to previous iPhone models.
Ceramic Shield
Apple’s new iPhone ad suggests the Ceramic Shield cover glass is unbreakable
Apple would have you believe that its new cover glass formula that the company haS devised for the iPhone 12 is unbreakable although nothing could be farther from the truth—glass does break and shatter if hit at the right angle or dropped from the right height.
iPhone 12 mini teardown shows a smaller 8.57Wh battery with more juice than iPhone SE
Repair experts over at iFixit have now posted their full teardown analysis of Apple's miniature 5.4-inch iPhone 12 mini, revealing a few interesting details about the entry-level device.
iPhone 12 Ceramic Shield torture test finds similar scratch resistance as previous iPhones
Apple has teamed up with Corning Glass to create a new optically transparent material, called Ceramic Shield, to protect the iPhone 12 display. According to Apple, the new Ceramic Shield front cover provides "the biggest jump in durability ever on the iPhone" and is "tougher than any smartphone glass." But as a new torture test shows, the actual scratch resistance of the new iPhone 12 displays is comparable to the previous iPhone smartphones.