The nation's second-largest wireless carrier, AT&T, today introduced new Mobile Share Value plans that, similar to T-Mobile's Un-carrier approach, disentangle the device hardware cost from the monthly service charges, allowing people who prefer not to buy their smartphones subsidized to save at least $15 or more per month on Mobile Share Value plans.
These savings kick in when you buy a new smartphone or bring your own device bought at its full retail price, get a new smartphone for no down payment with AT&T Next or switch to the new plans when your smartphone is no longer under contract. All Mobile Share Value plan customers will benefit from shared data plus unlimited talk and text on their phones, the carrier said...