Apple promotes the new iPad Air with a slinky in its latest ad

Apple announced the new iPad Air back in September, but the tablet went on sale today. So now the company is leaning into the promotional effort for the new tablet.

Apple uploaded a new ad for the iPad Air on its YouTube channel today. It’s more than likely going to crop up all over the place now that the tablet is available to buy. In it, we get to see all of the color options, including the new green and blue hues, as well as supported accessories like the Magic Keyboard and Apple Pencil.

There’s also a slinky.

The new ad measures in at just under a minute in length, so it won’t take up much of your time to check out. You can watch it below.

There’s plenty of character in this ad, and it does a good job of showing off the new design. Plus, showing the support for the Magic Keyboard and Apple Pencil will probably catch someone’s eye out there, especially if they’re in the market for a new tablet.

Did you pick up a new iPad Air? If so, which color did you go for?