Apple Card

If you tried to get an Apple Card but were ultimately denied, Apple is launching a new resource to help those customers make changes to, hopefully, one day, get approved for the Apple-branded credit card launched in partnership with Goldman Sachs.

It’s called the “Path to Apple Card”, and, as detailed today by CNET, it’s a new way that Apple can show customers who were denied access to an Apple Card a clear path to be approved one day down the road. The new program is designed to give customers the information they need to understand why they were denied. What’s more, it will show them what they can do to improve their credit.

The more detailed explanation for why they were denied will also come along with semi-regular emails to help them get on the right track to be approved for the Apple Card later.

Called Path to Apple Card, the new program sends those who have been rejected details on why their application was not approved, which the company says is much easier to understand than the generic rejection information most financial institutions provide. Apple will also send out a monthly email with specific steps people can take to boost their chances if they reapply, with the process expecting to take roughly four months on average.

However, there’s a catch: Goldman Sachs appears to be offering up this new resource on an invite-only basis. The original report notes that once the program is completed, the customer can reapply for an Apple Card. This should take about four months, based on the information presented in the resource. And even though this is a program from Apple (and Goldman Sachs), Apple will not retain any personal identifiable information, aside from the fact that the customer is enrolled in the program in general.

The original report notes that Apple has also launched an updated financial health section on the Apple Card site, but, at the time of publication the link does not appear to be working, so the site may not be live just yet. The new section will detail the factors that Goldman Sachs uses to approve or deny Apple Card applicants. These details include your credit score, but also a range of additional information, including your recurring monthly payments, annual income, and more.

The new “Path to Apple Card” launched today, so if you’ve been waiting to apply for the credit card now might be the time to try. At least now, if you do get denied, you may get a chance to see a path to remedy the situation and get approved at a later date.

This is just another resource that Apple hopes will help it stand out against the credit card alternatives out there. What do you think of this new resource?