Apple today announced the refreshed iPad Pro family with new cameras, a LiDAR scanner and more, along with the new Magic Keyboard with a built-in trackpad and backlit keys with 1mm travel, designed specifically for the new tablet. To show off what you can do with such a combo, the Cupertino firm shared a pair of promotional videos via its official YouTube channel.
This could be your next computer
Not unlike Apple’s earlier advertising campaigns for the previous iPad Pro that leaned heavily on the notion that the iPad Pro is basically a computer for the next generation, the two new videos which I’ve embedded ahead insist that “your next computer is not a computer”.
And here they are…
iPad Pro: How to correctly use a computer
From the video’s description:
Your next computer is not a computer. Introducing the new iPad Pro. Use it with the all-new Magic Keyboard with built-in trackpad (coming in May) or with Apple Pencil or just touch the Liquid Retina display with your finger. Take photos with the wide and ultra wide pro cameras. And experience augmented reality with the new LiDAR scanner.
Music: “Jam for Bwengo (Senbeï Remix)” by Naran Ratan
iPad Pro: Your next computer is not a computer
The video description reads as follows:
The world’s most advanced mobile display. So fast most PC laptops can’t catch up. Pro cameras and LiDAR scanner for game-changing AR experiences. And you can use it with touch, Apple Pencil, a keyboard and now a trackpad.
Music: “Ready Let’s Go” by Darkminds
Your thoughts
What are your feelings on these two video advertisements? Which one do you prefer, and why? And while we’re at it, are you satisfied with what you’ve seen so far regarding the new iPad Pro and Magic Keyboard?
Do share your thoughts with fellow commenters down below!