If you feel like you should jump ship from your current wireless carrier, Verizon might have an option for you with a familiar brand name.

Verizon has announced that it is launching yet another mobile phone service that will support both iOS and Android, and it’s leveraging a familiar brand name: Yahoo. The company has unveiled Yahoo Mobile today, and it comes with just one plan: $40 per month for unlimited LTE data, unlimited text, and unlimited talk. There is also unlimited hotspot, but speeds are capped at 5Mbps, and it can only be connected to one device at a time.

We are constantly looking for new ways to drive product innovation and synergy that unlocks value for our consumers,” said Guru Gowrappan, CEO of Verizon Media. “With the launch of Yahoo Mobile, we are continuing to evolve our business by bringing a new, personalized Yahoo experience to the market that feeds our users’ passions, and also attracts new audiences. Combining the strengths of Verizon’s assets in wireless, technology, and media will enable us to deliver a valuable consumer offering and experiences that give people more of what they want.

The $40-per-month subscription cost also comes with Yahoo Mail Pro if you want to check your email without any ads. Subscribers also get access to Account Pro, which is 24/7 customer support from Yahoo. This all takes advantage of Verizon’s 4G LTE nationwide coverage, too. The service is available beginning today.

As far as Apple devices are concerned, you can pick up the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max if you want to go with the newest options. Yahoo Mobile also offers the iPhone XS, iPhone XS Max, iPhone XR, iPhone 8, iPhone 8 Plus, iPhone 7, and the iPhone X.

There is a possibility that all of this sounds very familiar. That would be because Verizon, not too long ago, launched another mobile phone service called Visible. It shares many similarities to this brand new Yahoo Mobile service, including the singular plan with a simple price breakdown.

In fact, as noted by The Verge, Yahoo Mobile even uses the same mobile phone insurance program as Visible — all under the same insurance brand name.

Verizon hasn’t done much with the Yahoo brand since closing on the acquisition almost three years ago, and launching a mobile phone service under that umbrella is pretty surprising. Especially when Visible exists and has already been doing well enough for Verizon as a spin-off.

But hey, Verizon is obviously looking to diversify its portfolio even more, so here we are with Yahoo Mobile. It’s hard to argue with that pricing, though. Verizon’s own pre-paid unlimited plan starts at $65 per month, so this is definitely a nice undercut.

What do you think of Yahoo Mobile?