We’re following along live with Apple’s ‘It’s show time’ media event, and Tim Cook has just made the first big announcement: Apple News+.

As the name suggests, it’s a premium news service that offers access to over 300 magazines, subscriptions for digital outlets like TechCrunch and the Skimm, and more traditional outlets like The Wall Street Journal and The Los Angeles Times newspapers.

Apple has tried the digital magazine thing before, but this is an entirely new strategy. As you can see in the images, users will be able to browse for and flip through all of their favorite magazines—from Vogue to Billboard—which are presented in a beautiful interface. And of course Apple will continue to curate and recommend articles for you based on your interests.

Richly designed layouts, animated covers, vivid photography and bold typography.

Here’s a note from Apple’s Lauren Kern:

We’re committed to supporting quality journalism, and with Apple News+, we want to celebrate the great work being done by magazines and news outlets. We think the breadth and quality of publications within Apple News+ will encourage more people to discover stories and titles they may never have come across before.

For some publications, they even do motion covers.

These digital magazines have adaptive layouts optimized for iPhone, iPad and Mac

And from Conde Nast CEO Bob Sauerberg:

We’re constantly innovating how we connect with our audiences and bring them the content they crave on the platforms they use every day. Apple News+ represents an exciting opportunity to bring a premium experience to millions more readers, so they can enjoy the conversation-shifting journalism, influential points of view and unparalleled visual storytelling they’ve come to expect from our brands.

So, how much will Apple charge for this thing?

More than 300 magazines for a low monthly fee

Apple News+ available starting today (via iOS 12.2 and macOS 10.14.4) in the US for $9.99 per month and in Canada for $12.99 per month.

There is a free one-month trial, so you can see what you’re getting for the money, and it’s also worth pointing out that Apple says there is no tracking or targeting by third-party advertisers.

For more information about the immersive magazine and news reading experience available in Apple News+, read Apple’s press release or visit apple.com/apple-news for additional information.