Apple’s official YouTube channel on Monday shared a new video that offers a behind-the-scenes look at how the new “Made with iPad Pro” series of television commercials were filmed, edited, animated, designed and composed completely with its latest and greatest tablet.
Although Apple’s in-house ad team did use gimbals, lighting and other professional equipment to stabilize the footage, get the best results and mount the iPad Pros, all post-processing and editing work was done in apps like FiLMiC Pro, Luma Fusion, Keynote, GarageBand and more.
And here it is.
Be sure to check out all “Made with iPad Pro” ads so far:
- A new way to host your own podcast with iPad Pro
- A new way to create a presentation with iPad Pro
- A new way to go paperless with iPad Pro
- A new way to design your space with iPad Pro
- A new way to take notes with iPad Pro
Apple continues to argue that iPad Pro can be your next computer.
I’m liking these commercials a lot because, in my personal opinion, they do a good job showcasing not only the creative possibilities of the latest iPad Pros but more importantly convincing would-be buyers that the device is a productivity powerhouse for many tasks.
What do you think?