New Apple ads showcase iPhone X being used for wedding photography

In line with Apple’s regionally-focused advertising strategy, the company’s Australian branch has released a quarter of 15-second ads to their YouTube channel, highlighting the iPhone X camera being used at wedding ceremonies.

And here they are.

https://www.youtube.com/watch?v=VjlNKiH1iBk

Some of the ads depict same-sex couples, a nod to the recent change in Australian law that has recognized same-sex marriage. Australia is the 25th country to pass marriage equality law.

https://www.youtube.com/watch?v=ym97-7QMJ0s

“Capture the moment, in the moment, on iPhone X,” reads the video’s description.

https://www.youtube.com/watch?v=IBI6RmCIPE0

All four ads are set to the same song, “Never Tear Us Apart” by Courtney Barnett

https://www.youtube.com/watch?v=590u06pRCBI

How do you like these ads?

Which one’s your favorite, and why?

Let us know down below in comments!