Apple has just added a new basketball drama series from Kevin Durant’s media company and Imagine Entertainment’s Brian Grazer to their roster.
The new series, Swagger, will be based on Durant’s time playing basketball in Washington, DC during his childhood.
It will also touch on the youth-sports economy where families have to make tough choices on whether to cash out early, or plan for the long-haul.
— Kevin Durant (@KDTrey5) February 13, 2018
Kevin Durant confirmed the news, originally reported by Deadline, on Twitter.
Brian Grazer, who is also involved, founded Imagine Entertainment with his long time friend Ron Howard. Grazer has won several awards for his TV and movie productions.
The project will be written and directed by Reggie Rock Bythewood from Thirty Five Media, Kevin Durant’s new media company.
This is just the latest media project for Apple, with many others already in the works.
Apple has taken a split approach on its media projects, with some straight-to-series orders, and others being developed for straight-to-series consideration. Swagger will be joining Are You Sleeping and Little America in taking the latter route.
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