Apple Music ranks highest among customers in the just-released 2016 J.D. Power Streaming Music Satisfaction Study. The high profile marketing research firm says the 1-year old streaming service beat out veterans like Pandora and Spotify in 3 of the 6 measures in its study, and first overall.
“The streaming music customer experience appears to be affected by a number of dimensions, including paid vs. free streaming, device choice and content selection,” said Kirk Parsons, senior director and technology, media & telecom practice leader at J.D. Power. “The key to success, however, is increasingly becoming how well streaming music brands create a viable music ecosystem that can not only support multiple types of devices, but also facilitate listeners’ social sharing and following of playlists with others.”
The 2016 Streaming Music Satisfaction Study is based on responses from 4,482 customers, taken from June and July 2016. At its September iPhone 7 event, Apple announced that it now has 17+ million Apple Music subscribers. The standard service costs $10/month, but a free trial is available.
Source: J.D. Power