Apple to iPhone 6s suppliers: ‘give us more, give us more’

iPhone 6 ladscape home screen sideway

Apple’s ‘iPhone 6s’ and ‘iPhone 6s Plus’ may have entered volume production one to two weeks later than originally expected, but the Cupertino firm is now asking component suppliers to increase their output ahead of next Wednesday’s unveiling.

A new report Thursday by Reuters alleges that increased orders might serve as a confirmation of Apple’s faith in the new handsets. The report cites Japan Display CEO Mitsuru Homma, who said that his company’s “biggest client” is “coming to us with more orders, saying ‘give us more, give us more’.

“They keep increasing” orders, he added.

Though he didn’t mention Apple by name, it’s safe to assume that Apple is Japan Display’s “biggest client”.

He went on to hint that the forthcoming iPhones require some “difficult technology” in manufacturing though he thinks that “ramp-up is going well”.

There has been some talk that the iPhone 6s and iPhone 6s Plus may be limited at launch due to yield issues so this report at least acknowledges that those Force Touch screens are not causing bottlenecks.

Back in March, Apple inked a deal with Japan Display to build a $1.4 billion factory dedicated solely to building smartphone displays for future iPhones.

Japan Display was formed in a government-backed deal in 2012 from the ailing display units of Sony, Toshiba and Hitachi. The company could soon merge with Sharp’s display business to create a more stable display maker, investors hope.

“We’re currently in the midst of various restructuring measures. We don’t have the capacity to consider such a move, and we haven’t been asked to do so by our major shareholder either,” Hooma said.

The new iPhones are expected to incorporate pressure-sensitive Force Touch screens, faster A8 chips, speedier 300Mbps LTE cellular data, a 12-megapixel rear shooter with 4K video capture, a five-megapixel front camera and more.

The iPhone 6s and iPhone 6s Plus are widely expected to be announced alongside the rumored iPad Pro, a fourth-generation iPad mini and a much improved Apple TV set-top box at Apple’s event next Wednesday.

Source: Reuters