Microsoft targets MacBook Air with three new Surface ads

Surface Pro 3

Software giant Microsoft has begun airing three television commercials for its Surface Pro 3 tablet series. And rather than ridiculeĀ Apple’s iPad, the 30-second spots take aim at the ultra-thin MacBook Air.

Microsoft from the onset positioned Surface Pro 3, which features a keyboard cover and Windows/Office software, as a replacement for both tablets and notebooks and these new ads drive the point home.

Check them out after the break and meet us in comments…

Here they are.

https://www.youtube.com/watch?v=YfpULoEZIHk

From YouTube description:

Tablet or laptop? With the Surface Pro3, you get the best of both. The Surface Pro 3 has the power to run full Adobe Photoshop, Office and Windows. But unlike the Mac Book Air, it has a touchscreen, a pen and converts to a tablet. Donā€™t try that with the Mac.

I love the “don’t try that with the Mac” part.

https://www.youtube.com/watch?v=1jP4O7rEHQ8

This one is about speeds and feeds:

Sometimes the facts speak for themselves. Just compare the Surface Pro 3 to a MacBook Air. Both have the same storage and processing power. But only the Surface Pro 3 has a touchscreen, a pen and converts to a tablet. Surface Pro 3. The tablet that can replace your laptop.

And the last one, titled ‘Power’ and underscoring that the Surface can run real desktop-class software such as Adobe Photoshop.

https://www.youtube.com/watch?v=yYC5dkQlQLA

And here’s Microsoft’s pitch:

A tablet that can replace your laptop? Take the Surface Pro 3. Itā€™s lighter and thinner than the MacBook Air, yet it has the same intel Core i5 processor. And it also has a USB port, touchscreen and converts into a tablet.

The Surface Pro 3 as “the tablet that can replace your notebook” was firsts mentioned in the following ad two months ago.

https://www.youtube.com/watch?v=CTo5DfBtWkY

I’m not sure that the Surface Pro 3’s pitch as being “not only a tablet, itā€™s really a laptop” will make much sense for normals who typically are in the market for either a tablet or a notebook, not necessarily a crossover device.

Anyway, how do you like these new ads?