Apple TV Standing

Coincidentally or not, the online Apple Store is now offering a refurbished third-generation Apple TV (originally released in March 2012) with a twelve percent discount, bringing its price down to just $75. That’s $24 less than Apple’s standard $99 asking price and a $10 down from its previous refurbished price.

A $75 Apple TV certainly makes the set-top box more competitive in terms of pricing to Google’s just-released Chromecast TV dongle, priced at just $35.

There’s no comparing the two in terms of features: wheres Google’s device only streams web videos (for now) from YouTube, Netflix and Google Play, Apple’s versatile gizmo includes AirPlay, a host of other features and certainly way more content sources such as HBO Go, Sky News, Hulu, ESPN, iTunes, Vimeo and more…

The $75 refurbished Apple TV (via Dan DeSilva) includes Apple’s standard one-year warranty. Refurbished products have been factory tested and certified so they’re basically good as new. Interestingly enough, the refurbished version was an $85 value prior to today’s price cut.

The Chromecast effect, perhaps?

If it means anything, the Wall Street Journal technology columnist Walt Mossberg called the Chromecast in his review “a winner,” unless you already happen to own an Apple TV.

Earlier in the month, Apple issued the new Apple TV 5.3 software which includes Home screen access to Disney’s WatchESPN and HBO Go streaming apps, as well as to UK’s Sky News, anime website Crunchyroll and music concert streaming service Qello.

If you’re jailbroken, FireCore‘s recently updated aTV Flash software now supports the Apple TV 5.3 firmware. The new aTV Flash (black) suite also replaces the media player with ‘Infuse for Apple TV’ while adding a host of nice-to-haves, such as better Dolby (AC3) audio, improved metadata fetching and better detection of subtitle encoding and more.

For those unfamiliar with it, aTV Flash basically enhances your Apple TV with a web browser, a weather app, deep support for non-Apple media file types and lots more.