T-Mobile, the nation’s fourth-largest carrier, today finally gets to sell Apple’s iconic smartphone. We learned yesterday the Deutsche Telekom-owned telco has a massive ad blitz in the works to push the handset to the masses. And now, we just caught a glimpse of that campaign as T-Mobile starts airing its inaugural television commercial for the venerable iPhone…
The voiceover proclaims:
It’s the phone that’s revolutionizing phones. Make sure it’s running on a carrier that’s revolutionizing wireless.
Introducing iPhone 5 on T-Mobile.
With advanced nationwide 4G network and no more restrictive annual contracts required.
Only T-Mobile lets your iPhone 5 be as great as an iPhone 5.
— T-Mobile USA (@TMobile) April 12, 2013
By the way, what’s up with that overly aggressive soundtrack?
Update: as commenters pointed out, the choice of Hendrixs’ version of the national anthem is actually symbolic of the message T-Mobile is trying to get through. Accept my apologies, I’m based out in Europe.
The iPhone 5 costs $99.99 down and $20 per month over the next 24 months. The 32GB/64GB versions are $199/$299 down. The iPhone 4S is $70 down plus $20 per month for 24 months and the iPhone 4 costs $15 down and $15 per month over the next 24 months.
T-Mobile’s new Simple Choice Plan offers unlimited talk, text and web, with upgrades including unlimited data (an extra $20), a second line (an extra $30, or $10 a month for each additional line) and more.
TmoNews has photos depicting in-store signage and demo units.
Okay, T-Mobile, you have may attention now.
So, how do you like the commercial?