Google invites iOS devs to ‘do cool things that matter’

Google is determined to become the top iOS developer in terms of quality and presence. Already the company’s Gmail, YouTube, Google+, MapsSearch and other products are found on many people’s home screens. In fact, YouTube and Maps topped the list of most downloaded apps on Christmas Day. And now, the Mountain View, California-headquartered Internet giant has launched a web ad campaign to promote its presence on the Apple platform and invite developers to ‘do cool things that matter’ on iOS. It’s a nice vote of confidence and a sign that Google in no way intends to leave iOS users behind and lose a a treasure trove of data it collects on use through its iOS apps…

This was first reported by Jake Smith of 9to5Mac.

A Jobs section on Google’s site titled “Wait, Google has iOS mobile apps teams?” details the company has “a ton of in-house iOS teams, building apps for everything from Search to YouTube to Chrome to Maps”.

The post is focused mainly on Google’s Search product for iPhone, arguably the best software to do voice search on iOS devices.

Google tells potential hires:

It’s fun. People have misconception that we just copy and paste existing Google products to the iOS platform. But we have a lot of freedom and try to innovate beyond anything that Google’s done so far. We are always working on ideas to push the envelope on mobile search, and we collaborate closely with Google Web Search engineers to implement new features.

And because Google is developing for iOS, the company’s developers pay utmost attention to the nimbleness and appearance of their software.

“We all like to build polished products and we take design very seriously”, Google’s post reads. And commenting on the recently updated Search iOS app, Google acknowledges it “spent a lot of time perfecting design”.

“User experience is as simple as tapping on the microphone icon, with beautiful transitions and animations”, the search firm wrote.

Indeed, as noted by Matthew Panzarino of The Next Web, Google’s recently updated iOS offerings have in fact introduced a new and attractive design language that’s reminiscent of Android, but in many ways prettier and more functional.

Contrary to Google, Microsoft is attempting to woo iOS devs to write for the Windows platform.

What do you think of Google’s iOS apps?