Amazon Prime, the online bookseller's answer to Netflix, Friday expanded its licensing arrangement with NBCUniversal, allowing TV programming like "Parks and Recreation," "Heroes" and "Battlestar Galactica" to be available to subscribers. The news follows the $79 annual service adding past seasons of "Parenthood," "Friday Night Lights" and "The Starter Wife."
Amazon's video content acquisition head Brad Beale described the firm's investment in Prime as "heavy," reports the Wall Street Journal. The comment is borne out by the company's 96% drop second-quarter earnings weighed by increased spending. Along with providing free two-day shipping of items and free Kindle book loans, Prime has offered streaming video since early 2011...