Apple is currently working on a new file format for its iCloud service, according to reports.
Writing for The Guardian, Charles Arthur cites sources with "inside knowledge" and claims that Apple is set to bring a new format to the music world which will allow for adaptive streaming of music from iCloud, with the quality being altered depending on the playback method.
Apple's iTunes in the Cloud and iTunes Match both rely on music being stored on servers owned by the technology company. Being able to alter the music quality as it is being distributed could potentially save in bandwidth costs for the end user...