Yahoo’s recently-minted CEO Marissa Mayer has gone on a shopping spree. After the troubled Internet giant in March bought mobile news startup Summly for $30 million, and having snapped up the iOS/Android task management service Astrid earlier this month, Yahoo this morning announced a definitive agreement to acquire Tumblr for $1.1 billion. Yahoo promised “not to screw it up” and operate Tumblr independently as a separate business, keeping its founder David Karp as the CEO.
More than fifty billion posts (75 million more arriving each day) are hosted on Tumblr so this acquisition is bound to significantly bolster Yahoo’s content empire… Read More
















