Apple has always stated that the Apple TV is more of a "hobby" device than a mainstream one, as its popularity level isn't even on the radar compared to hits like the iPhone, iPad or even iPod touch.
Still, there are many, many benefits to owning an Apple TV. There's iTunes movies and TV shows, Netflix streaming, access to NBA and NHL games, and iTunes match among other features.
But if you really want to reap the full rewards of owning Apple's marvelous $99 wonder box, you need to jailbreak it.
Why jailbreak the Apple TV? We'll touch on some of the major benefits that comes from doing so.