Apple confirms Siri remembers your data for two years

By Christian Zibreg on Apr 19, 2013

Apple has finally disclosed how long Siri keeps your personalized data collected and stored on its servers whenever you pick up your iPhone and ask her a question. In a new report published Friday, an Apple representative was quoted confirming the company keeps Siri data stored in the  cloud for two years.

Watchers often express concern over digital voice assistants such as Siri because they store users’ voice clips, opening door to a potential privacy nightmare should this private data ever be compromised. Apple on its part argues it stores anonymized data, and for two years only. Other companies that collect data from users, such as the Internet giant Google and industries like telecommunications, have similar data retention policies in place… Read More

 

Samsung’s product chief dumbs down litigation with Apple to rectangles

By Christian Zibreg on Jul 30, 2012

Wired sat down with Apple’s Jony Ive to talk design ahead of the trial of the century which kicked off in northern California today and the publication is now extending the courtesy to Samsung, interviewing its product person to hear the other side.

Samsung’s Kevin Packingham discussed patent and design accusations between his company and Apple, the result of which is bound to have serious ramifications for both parties. Unsurprisingly, the executive played down Apple’s concerns that the Galaxy tablets and smartphones copy the iPhone and iPad slavishly, pointing out there’s really just one way to go about the candy bar form factor… Read More

 

Jony Ive on Apple’s design and business principles

By Christian Zibreg on Jul 30, 2012

“Apple’s goal is not to make money, but to make good products”, is the key quote from Wired’s exclusive one-on-one with Jonathan Ive, Apple’s senior vice president of industrial design. The article touches upon several interesting topics dealing with Apple’s design acumen, its business philosophy and some of the inner processes that guide decision-making at the world’s most-valued public corporation.

It’s timely, too. Today, Apple and Samsung have started duking it out in a mega-trial in the U.S. over who copied whom. A bunch of pre-trial briefs have already offered a unique glimpse into Apple’s jealously guarded design process by revealing numerous device prototypes, from the octagonal iPhone to the Sony-inspired design to the ‘Purple’ 2005 thing.

Interestingly, the company’s vice presidents Scott Forstall (iOS chief) and Phil Schiller (marketing boss) will both testify in the U.S. trial, but not Ive… Read More

 

On Wired cover: how Steve Jobs’ management style affects industry leaders

By Christian Zibreg on Jul 22, 2012

Wired in its August issue runs an interesting (albeit premature?) cover story about Apple’s late co-founder titled Am I Steve Jobs which seeks to explore how the mercurial CEO’s unconventional management style has affected and continues to inspire industry executives. The feature mostly draws from the authorized bio book by Walter Isaacson, but is also spiced up with interviews from today’s business and tech leaders… Read More