Forbes on Wednesday reported that Microsoft will be extending its existing $200 iPad trade-in offer to Apple’s iPhone as well. Sure enough, today the promotion has gone live. It’s part of Microsoft’s running #timetoswitch Windows Phone and Windows 8 campaign that encompasses television, print, online and social media channels.
Similar to the iPad promotion, the Windows giant has partnered with recycle firm CExchange to lure would-be switchers into bringing in their existing iPhone handset in good working condition for up to $200 credit, redeemable against Microsoft Store purchases… Read More
Microsoft has been running its #timetoswitch campaign for some time, to mixed results. The multi-pronged effort spans television, print, online and social media channels as Microsoft positions Windows Phone as the next big thing.
Part of that effort is a recent iPad trade-in campaign seeking to steal sales from Apple by inviting iPad users to trade-in their tablet for up to $200 in Microsoft Store credits. That’s just the tip of the iceberg: Forbes writes today that Redmond is prepping to add the iPhone to the promotion… Read More
My how the tables have turned. Five years ago Apple was running its ‘I’m a Mac’ ads, attacking the perceived weaknesses of PCs running Microsoft’s Windows software. And now we have Microsoft making ads that attack Apple products.
The Redmond company’s latest in a series of Cupertino-bashing commercials pits the 41MP camera of Nokia’s Lumia 1020 against that on the iPhone 5. And as you can imagine, the spot paints iPhone users in a not-so-favorable light… Read More
Last Friday, Apple confirmed it had snapped up HopStop, the brains behind a transit-navigation app which provides detailed subway, bus, train, taxi, walking and biking directions. The move should complement Apple’s troubled mapping solution as the company works toward folding HopStop’s high-quality public transit data into its in-house Maps app.
Though an important capability, Apple initially felt content with third-parties tackling the transit navigation puzzle. Be that as it may, it’s now come to our attention that the Windows Phone app has rather unceremoniously been pulled following the HopStop acquisition.
Russia is one of the BRIC countries mentioned alongside Brazil, India and China as areas where demand for smartphones is increasing rapidly. Yet, recently, the last of Russia’s big-three carriers stopped selling the iPhone, leaving it up to resellers and Apple’s new online store to meet demand.
Why are Russian carriers saying no to the iconic handset – and adopting competitors, such as Samsung and Microsoft? The answer could be as simple as 1-2-3… Read More
Seemingly taking a page from Apple’s playbook, Microsoft announced a major reorganization this morning. It’s calling the move ‘One Microsoft,’ as it looks to rally behind a single strategy as one company, instead of a collection of separate divisional strategies.
The company says that moving forward, it will continue to release new devices and services. And this new approach will allow it to innovate with greater speed, efficiency and capability in a “fast-changing world,” while helping them execute better than ever… Read More
Just days after rival research firm Gartner released quarterly sales for iOS and Android, rival IDC today announced similar numbers for shipments of smartphones. Combined, iOS and Android maintained their stranglehold on the smartphone market, accounting for more than an astounding 92 percent of shipments during the first quarter of 2013.
In a surprising move, shipments of the Windows Phone smartphone operating system surpassed the BlackBerry OS, putting Microsoft in third place behind Android and iOS. I bet you didn’t see that one coming… Read More
Despite the massive marketing blitz, Microsoft’s Windows Phone platform has managed to regain but a fraction of market share lost to iOS and Android in years past. Figuring it could take a page from Samsung’s marketing handbook, Microsoft on Monday published on its YouTube channel a new Windows Phone commercial which takes a mandatory jab at Apple’s iPhone and its Siri digital personal assistant while also poking fun of Gorilla-sized Android devices from Samsung. The funny ad is aimed at boosting Microsoft’s and Nokia’s stagnant sales of Lumia handsets in the United States… Read More
In the latest sign of the importance apps play in smartphone adoption, more than thirteen billion downloads were recorded during the first three months of 2013, according to a Monday report.
The survey of the four leading app stores also found Apple, Google and others earned $2.2 billion from apps, an eleven percent increase over the final quarter of 2012.
Whereas Apple leads in terms of revenue – and by a large margin, too – Google’s Play Store, thanks to a large installed base of Android devices, has the upper hand in terms of download count. Specifically, the App Store collected 74 percent of the revenue of top app stores, while Google Play led registered 51 percent of apps obtained… Read More
Research firm comScore today released a comprehensive report on mobile landscape in the United States and elsewhere and one particular chart stands out as another example of how the smartphone market is a duopoly between iOS and Android, with Apple and Samsung increasingly taking industry’s profits at the expense of – well, pretty much every other handset maker out there.
Spanning 2005-2012, the chart paints an accurate picture of platform dynamics when it comes to the competitive market for connected mobile devices… Read More
Today at SXSW, Vevo announced a 24/7 channel coming to your traditional television via the Roku set-top box and the Xbox gaming console, but also to the Vevo web site and mobile platforms like Apple’s iOS, Google’s Android, Microsoft’s Windows Phone. As you know, Vevo streams official music videos licensed from record labels, both through its web site and via a dedicated YouTube channel, where most of its 52 million monthly uniques come from.
Vevo’s mobile apps will be updated with an around-the-clock curated experience of original programming, including live concerts and television shows. The experience is being described as multicast, meaning everyone gets to watch the same programming at the exact same time, regardless of the platform they’re accessing it from. Vevo TV will even feature a 24-hour schedule of static programming blocks, just like your regular dumb-ified tube… Read More
It has already happened in the United States and now comes word 2013 will mark the date when smartphones outsell simpler so-called feature phones globally. More than 918 million smartphones such as Apple’s iPhone will ship this year, for the first time outnumbering feature phones.
According to research firm IDC, a nice 50.1 percent of mobile phones shipped this year will be smartphones, most destined for China. However, that small lead should widen greatly by 2017 as more emerging nations increase adoption of the powerful mobile devices… Read More
In the contest for coolness, the amorphous concept potentially driving young consumers to smartphones, tablets and other devices, Apple has some competition. While the iPhone maker is seen as cooler now than previously by 60 percent of 18- to 29-year-olds, even more people point to Android as the king of cool.
Even more surprising is Microsoft apparently isn’t your father’s software giant. The Windows maker – long viewed as buttoned-down and behind the technology curve – has revamped its image, thanks largely to the firm’s smartphone and Surface tablet… Read More
These days, it’s all but impossible to escape Apple hate speech. You know who to blame: big media. I mean, stock manipulators played even the credulous Wall Street Journal. It’s not just WSJ – or NYT or Reuters, for that matter.
Anti-Apple Forbes hit new lows with clickbait headlines like this one or this one. And as crazypants analysts voice their concern regarding “Apple’s lack of a strategy in the lower-end phone”, they at the same time continue to hallucinate about a happiness or time travel machine from Apple.
And all of them get an assistance from traffic-hungry journalists like Dan Lyons whose write-ups sound bitter and idiotic. But in spite of all that FUD talk, Apple is demolishing Android in every metric that matters. None of this frenzy should matter when considering your next cell phone.
But real life can be a bitch and with so much negative publicity mounting ahead of Apple’s earnings report, no wonder some of the faint-hearted fans are beginning to question their faith in the California firm. I know where my heart stands, but I want to know one thing: do you know where your heart stands? So, what’s your next phone gonna be? Read More
Available now as a free download on Windows Phone, Android and iPhone, HelpBridge is Microsoft’s new mobile app that everybody should have on their handset, just in case. Should you, God forbid, ever find yourself at the epicenter of a large scale natural disaster like Hurricane Sandy, the software will help you connect with those that matter to you most.
As a bonus, you can also use HelpBridge to rally everyone around one cause – that is, donate your money, time and resources to support relief and rebuilding efforts. The above clip shows off the Windows Phone version of HelpBridge, but you get the idea… Read More
Ahead of its earnings call pertaining to calendar 2012 fourth-quarter results scheduled for January 24, carrier AT&T just announced, reporting ‘best-ever’ sales of Apple and Android smartphones. The Dallas, Texas wireless company sold a record ten million smartphones powered by Apple’s and Google’s platform during the holiday quarter of 2012 as Android and iPhone sales hit all-time highs. The figure beats the year-ago quarter when AT&T moved 9.4 million smartphones, 7.6 million of them being iPhones.
The “best-ever quarterly sales of Android and Apple smartphones”, according to AT&T Mobility President and Chief Executive Officer Ralph de la Vega, came down to an average of 110,000 smartphone sales each day. “These are the industry’s most valuable postpaid subscribers with average revenues twice that of non-smartphone subscribers”, he noted… Read More
The cellphone industry has a new king. South Korea’s Samsung is #1 in the market, unseating the Finnish-based Nokia after fourteen years. As 2012 wraps up, Samsung is responsible for 29 percent of all cell phone shipments, up from last year’s 24 percent.
Conversely, Nokia slips to #2, dropping to 24 percent of the market, a fall from 30 percent posted in 2011. Nokia’s departure from a top spot it held since 1998 is largely due to the predominance of smartphones, an area where Samsung thrived and Nokia faltered, according to the hardware research firm iSuppli… Read More
Just how important is China to the top two smartphone platforms: Google’s Android and Apple’s iOS? The Asian nation is now the largest single market for Android, with the United States a distant second. What’s more, half of the smartphones sold in America next year could be Android-powered unless Apple “makes radical changes to its aging iOS”, one research firm warns Tuesday.
China is rushing to turn in their feature phones for more powerful smartphones, according to Informa Telecoms & Media. Smartphones grew at an 85 percent clip compared to 2011. That’s nearly double the 45 percent year-over-year growth worldwide. Just in 2012 alone, an astounding 786 million smartphones were sold in the 1.33 billion people market… Read More
After getting off to a shaky start, more than half of consumers shopping for a smartphone plan to buy an iPhone 5, according to a new Wall Street survey. Likewise, Twitter chatter indicates a growing number of Internet users hope to find Apple’s new handset under the Christmas tree.
Piper Jaffray’s Gene Munster told investors Thursday that 53.3 percent of a group polled Wednesday said they plan to purchase the iPhone 5 over the next month. That number is just slightly below the 54.9 percent found in mid-October, following the new smartphone’s launch… Read More
An interesting opportunity has presented itself to Microsoft following news that Canada-based Research In Motion has lost a legal dispute with Nokia over wireless technology patents. As a result, RIM could see BlackBerry handsets banned unless it agrees to pay royalties to Nokia. As things stand, Nokia has already filed cases in the United States, Canada and United Kingdom to enforce the ruling, a move that could see all Blackberry smartphones removed from store shelves.
“In order to enforce the Tribunal’s ruling, we have now filed actions in the US, UK and Canada with the aim of ending RIM’s breach of contract”, Nokia said in a statement. If the courts enforce the sales ban, consequences for the ailing BlackBerry maker could be devastating while opening door to Microsoft’s Windows Phone becoming the #3 mobile platform… Read More