By Christian Zibreg on Sep 2, 2014
Microsoft on Tuesday started airing a new Windows Phone commercial that takes another jab at Apple’s Siri. The 30-second commercial titled ‘Mirror, Mirror’ has been posted on the official Windows Phone channel on YouTube this morning.
The video depicts Cortana, Microsoft’s personal digital assistant for Windows Phone devices, performing a series of tasks that Siri on the iPhone, iPod touch and iPad can’t do, starting with deeper integration with core Windows Phone apps like calendar and Maps.
One scene depicts Cortana tapping information stored in a user’s calendar to provide accurate route and mapping information. Another scene highlights dual front-facing speakers on the HTC One M8, to which Siri responds that she has but a single speaker and that she’s “sitting on it”. Read More
By Christian Zibreg on Jul 28, 2014
Microsoft on Monday shared a new television commercial which the company first showed off at its annual conference back in April to rally up developers who were concerned that the software giant was losing its mojo.
The 30-second video depicts a showdown between Cortana, Microsoft’s own digital personal assistant baked into Windows Phone 8.1, and Apple’s Siri.
Microsoft’s assistant is shown completing a number of contextually-aware tasks using a plethora of services and data sources… Read More
By Christian Zibreg on Jun 13, 2014
Microsoft has wont to arrive late to parties: following Siri’s introduction nearly three years ago, Redmond in April of this year has finally gotten around to unveiling a personal assistant of its own, Cortana, at the Build Developer Conference in San Francisco.
Originally conceived as a Windows Phone 8.1 exclusive, the Windows giant is now reportedly considering bringing the virtual assistant to rival platforms, namely to iOS and Android.
Let me get this straight. Beats updates Android app. Microsoft launches Office for iPad before even releasing a touch-optimized version for Windows 8 tablet. Apple reportedly mulling iTunes for Android…
What a difference a few years make, eh? Read More
By Cody Lee on May 28, 2014
Now that the long-rumored Beats deal has been confirmed by Apple, folks are wondering what’s to become of the Beats Music service. Although it just launched in January, it has already built up a [small] loyal following of subscribers.
The good news is, it sounds like Apple is going to allow Beats to operate as a separate company, which will include its streaming music service. And according to reports, it has no plans to pull the Android and Windows Phone clients… Read More
By Christian Zibreg on May 16, 2014
Microsoft-owned Nokia earlier this week announced its first Windows Phone 8.1 handset, the Lumia 630, with sales starting in Asia this week, followed by Europe and the United States.
In promoting the low-to-mid-range smartphone, Microsoft and Nokia put together a commercial sporting Finnish goalkeeper and Trick Shot master Lassi Hurskainen who shows how to do a smartphone switch with a football.
And some of the handsets flying out of people’s hands seemingly resemble a certain iconic smartphone from a certain California company. Have a look at the video included after the break and meet us in comments… Read More
By Christian Zibreg on Apr 28, 2014
Following Microsoft’s finalized acquisition of Nokia’s Devices and Services unit last week, 25,000 Nokia employees get to join the Windows giant today. To celebrate the merger, the Windows giant has just published its very first Nokia television commercial with Microsoft branding.
Windows Phone often gets relegated to the Others category in global smartphone surveys: currently, it’s a distant third, after Android and iOS. The new ad, entitled ‘Not Like Everybody Else,’ plays on Microsoft’s underdog status by promising a bunch of colorful smartphones and tablets that should draw attention and make heads turn… Read More
By Christian Zibreg on Apr 14, 2014
Microsoft today released a developer preview of its forthcoming upcoming Windows Phone 8.1 software update and one outlet has spotted an interesting new feature allowing folks to import Passbook items into the Microsoft Wallet app.
Announced at WWDC last summer, Passbook lets you store coupons, boarding passes, event tickets, store cards and more into the stock iOS Passbook app and sync these items across other iOS and Mac devices through iCloud.
Apple has envisioned Passbook as an iOS feature, but several Android apps now support the feature, like PassWallet. And now people on Microsoft’s mobile platform will soon be able to use Passbook on their Windows Phone devices as well… Read More
By Cody Lee on Apr 2, 2014
It’s been nearly three years since Apple unveiled Siri on its iPhone 4s, and Microsoft finally has its answer to the digital assistant: Cortana. Named after a virtual character in the company’s popular Halo gaming franchise, the feature is powered by Bing and offers a mix of Google Now-ish and Siri-like characteristics.
We first got a glimpse of Cortana earlier this year courtesy of a developer leak, but Microsoft officially unveiled her this morning at its Build Developer Conference in San Francisco. The assistant will ship alongside several other new features in the Windows Phone 8.1 update, expected to launch in the next few months… Read More
By Christian Zibreg on Mar 3, 2014
The Windows giant Microsoft will be introducing its upcoming Windows Phone 8.1 update at the Build conference next month.
With it comes Cortana, a Microsoft-branded personal digital assistant that includes functionality provided by Apple’s Siri and Google’s Google Now voice-activated assistants.
It also has a few nice features not provided by Apple so perhaps competition from Microsoft (and Google) will prompt the iPhone maker to roll out new Siri features sooner than later. The Verge has an exclusive look at Cortana’s interface and some of its features, here are the highlights… Read More
By Christian Zibreg on Sep 27, 2013
Forbes on Wednesday reported that Microsoft will be extending its existing $200 iPad trade-in offer to Apple’s iPhone as well. Sure enough, today the promotion has gone live. It’s part of Microsoft’s running #timetoswitch Windows Phone and Windows 8 campaign that encompasses television, print, online and social media channels.
Similar to the iPad promotion, the Windows giant has partnered with recycle firm CExchange to lure would-be switchers into bringing in their existing iPhone handset in good working condition for up to $200 credit, redeemable against Microsoft Store purchases… Read More
By Christian Zibreg on Sep 25, 2013
Microsoft has been running its #timetoswitch campaign for some time, to mixed results. The multi-pronged effort spans television, print, online and social media channels as Microsoft positions Windows Phone as the next big thing.
Part of that effort is a recent iPad trade-in campaign seeking to steal sales from Apple by inviting iPad users to trade-in their tablet for up to $200 in Microsoft Store credits. That’s just the tip of the iceberg: Forbes writes today that Redmond is prepping to add the iPhone to the promotion… Read More
By Cody Lee on Aug 22, 2013
My how the tables have turned. Five years ago Apple was running its ‘I’m a Mac’ ads, attacking the perceived weaknesses of PCs running Microsoft’s Windows software. And now we have Microsoft making ads that attack Apple products.
The Redmond company’s latest in a series of Cupertino-bashing commercials pits the 41MP camera of Nokia’s Lumia 1020 against that on the iPhone 5. And as you can imagine, the spot paints iPhone users in a not-so-favorable light… Read More
By Ed Sutherland on Jul 16, 2013
Russia is one of the BRIC countries mentioned alongside Brazil, India and China as areas where demand for smartphones is increasing rapidly. Yet, recently, the last of Russia’s big-three carriers stopped selling the iPhone, leaving it up to resellers and Apple’s new online store to meet demand.
Why are Russian carriers saying no to the iconic handset – and adopting competitors, such as Samsung and Microsoft? The answer could be as simple as 1-2-3… Read More