Wow, there’s just no stopping Microsoft’s marketing people in their anti-iPad crusade. As it’s done several times this summer, the Windows giant yesterday posted a Surface commercial which predictably takes swipes at Apple’s full-size iPad, criticizing its $499 asking price, lack of SD card slot and limited Office compatibility (go figure).
You’d have think Microsoft’s ad agency would not release another iPad bashing commercial until next week. Much to our surprise, however, a mere 24 hours later a new commercial has surfaced on YouTube, this time on Microsoft’s WindowsVideos channel.
And for the first time, the software giant is targeting the iPad mini by pitting Acer’s 8.1-inch Iconia W3 tablet against Apple’s popular 7.9-inch $329 device. I’ve included the ad for your viewing pleasure right after the break… Read More
iPad-bashing is becoming the recurring theme for Microsoft as the once dominant force in computing struggles to reclaim its relevancy in the post-PC world. Nowhere is this more evident that in Microsoft’s inability to hit the ground running with Windows 8 on tablets.
With a few notable exceptions, you can tell an also-ran has run out of ideas when it puts together a television commercial advertising its contender against the industry leader.
Sometimes the strategy of piggy-backing on the top dog’s popularity can do wonders (case in point: Samsung), but often times it just backfires. The latter appears to be happening with Microsoft’s anti-iPad ads. I’ll let you be the judge of that: the latest iPad-dissing 30-second spot sporting two baseball scouts is below the fold… Read More
It’s not unusual to see Microsoft and Apple products pitted against each other in a TV ad. Back in the early 2000s, Apple had success with its ‘I’m a Mac’ spots. And just recently, MS took on both Apple and Samsung in its ‘Don’t Fight’ commercial.
But this new Windows 8 tablet ad takes the rivalry thing to a whole new level. Using the voice of Siri, Microsoft highlights a number of things that the iPad can’t do, that a tablet running its latest OS can. As always, we have the video for you after the fold… Read More
Remember all the back-and-forth between Apple and Microsoft before tablets? We heard echoes of that earlier this week when the software giant announced Apple’s iTunes app won’t be available for Windows 8 Metro tablet users any time soon. Although iTunes continues to be available as a Windows 8 Desktop mode app, the lack of a Metro edition leaves owners of Windows tablets in the cold. Even worse is that owners of the Surface RT tablet – which by the way runs only Microsoft apps – will be stuck with just Redmond’s Music app… Read More
Just a few moments ago, Apple released an update to Mountain Lion — OS X 10.8.3. The update, which has been in beta since December of 2012, brings quite a few new changes into the fold.
The main people that will be happy with this update are Boot Camp users. First of all, Windows 8 is now supported with Boot Camp, which is obviously a big deal for those of you who dual boot your Macs. Secondly, Boot Camp now supports Macs with a 3TB drive. Check inside for more details on the release… Read More
After a bit of a delay, Microsoft today announced launch details for its new Surface Pro tablet. The device will become available for purchase on February 9, and will run $899 for the entry-level 64GB model.
The Pro’s release comes more than three months after its less-capable sibling, the Surface RT. And with reports suggesting that it didn’t do so well over the holidays, Microsoft is hoping the Pro will be a hit… Read More
Yes, the iPad mini is indeed going to be competitors’ worst nightmare. But Apple’s new 7.9-inch tablet won’t be terrorizing Android tablets as much as the last vestiges of PCs – many now with Microsoft’s new Windows 8. On the eve of sales of Apple smaller tablet, the Sterne Agee analyst said Apple has its bulls-eye on PCs and Windows. Clarifying his earlier “nightmare” comment, Wu said observers who believe the new device is chiefly aimed at Android tablets such as Amazon’s Kindle Fire HD or Google’s Nexus 7 “miss the point”… Read More
Say what you will about Samsung, but it’s always been a multi-platform player. True, the company’s bet on Android has paid off big time, but Samsung also maintains another smartphone operating system, its own Bada software, and pledges to build a plethora of desktop and mobile products driven by Microsoft’s new Windows 8 desktop operating system and its Windows Phone 8 counterpart.
The South Korean conglomerate currently makes Windows-based Smart PC and Smart PC Pro, in addition to a Windows Phone 8 tablet and smartphone. All are marketed under the new ATIV moniker (whoever thought of that one?). I kinda like how the commercial above highlights different usage scenarios for these devices. By the way, what’s up with the evident James Bond theme to advertising recently? Read More
Following up on today’s Surface price list, pre-orders and a pretty nice commercial, Microsoft has also posted another interesting thingie which I think highlights how the engineering team went about designing Microsoft’s iPad contender. Make no mistake about it: with the Surface, the Windows maker has raised the water line on its platform’s functionality. This tablet’s here to stay. It is at any rate refreshing to have a fresh approach to the tablet other than the boring iOS-Android duopoly. Microsoft also has a few other promo clips for the Surface, all included past the fold… Read More
As Microsoft is gearing up to launch its highly-anticipated Surface tablet next Friday, October 26 (just three days following Apple’s iPad mini keynote), the company began teasing the public with the first Surface commercial Cody told you about. And now, the Windows maker has officially revealed price points for the tablet: the ARM-based entry-level Surface RT will start at $499 for the 32GB model, the same asking price for Apple’s third-generation iPad with sixteen gigabytes of storage… Read More
Microsoft announced Sunday evening that it was going to be launching its new streaming music service, Xbox Music, in the coming weeks. The move will pit Microsoft directly against Spotify, RDIO, and even iTunes.
Xbox Music will debut on — what else — the Xbox, and then roll out to Windows 8 and Windows Phone 8 devices as they become available later this month. Microsoft says it’s also working on iOS and Android clients… Read More
As Microsoft gears up to launch Windows 8 later this month, arguably the most important software release in Redmond’s history, first television commercials have surfaced, revealing how the company will communicate the benefits of its first touch-focused operating system to the general public.
Windows 8 has a new tile-based interface consistent with the Metro design language, can run both legacy apps and those optimized for the touch interface, includes a digital store akin to the Mac App Store, features a unified kernel and scales up from the tiniest to the biggest screens and much more.
True to its form, Microsoft plans to offer Windows 8 in a bunch of flavors, including ARM and x86-based tablet versions, Windows Phone 8 for smartphones and standard desktop and server versions. Three more ads are right below the fold… Read More
Among the new gadgets Samsung debuted this morning was the long-rumored Galaxy Note II. The device follows up a fairly successful Galaxy Note, which had the internals of a smartphone and the form factor of a mini tablet.
In a surprising reversal of its position on competition related to the Surface tablet, Microsoft admits in an annual report its tablet competes with PC makers after all, going as far to note that the Surface might even hurt Windows 8 sales. Redmond has been criticized a lot for entering the hardware game to compete with vendors who make various Windows devices.
PC makers are unable to compete with Microsoft on level ground because their already thin margins are stretched even thinner as they must pay license fees to Microsoft to use Windows 8 on tablets, an added cost that makes their gadgets more expensive… Read More
A certain theme entitled Metroon has garnered all types of publicity from outlets that normally don’t cover jailbreak apps, tweaks, or themes. Perhaps that has a little to do with the fact that it’s one of the first Windows 8 styled themes to appear on the iPhone?
At any rate, we’ve decided to take Metroon for a spin. What we found was a solid DreamBoard theme that will set you back $1.50 on Cydia’s ModMyi repo. But is it deserving of the hype? Read More
Microsoft’s boss Steve Ballmer just announced during his keynote talk at the Worldwide Partner Conference that Redmond has acquired touchscreen technology company Perceptive Pixel for an undisclosed sum. The company already makes a monstrous 82-inch multitouch surface that runs Windows 8.
We also know Steve Ballmer has an 80-inch Windows 8 tablet of sorts hung on the wall of his office. This acquisition of a hardware vendor that makes Gargantuan multitouch displays is another indication that Microsoft is now becoming a hardware vendor. But there’s more to this acquisition than meets the eye… Read More
When Microsoft out of the blue announced on Monday it was entering the tablet race with its own Surface-branded product, many industry watchers and, more importantly, Microsoft’s hardware partners were taken aback and left scratching their head.
Just what the hell Redmond thinks it’s doing, many OEMs now wonder. Aggressive pricing (think $199 or below) is seen as key to Surface’s chance of success and OEMs can’t exactly compete with Microsoft on level ground because their already thin margins are stretched even thinner as they pay license fees to Microsoft to use Windows on tablets.
But Microsoft may not be in it for the money or hardware sales, warns Acer founder Stan Shih who has commented that the Surface is just a ploy to drum up excitement and drive Windows 8 adoption… Read More
We had a hunch that Microsoft’s media event today would have something to do with a tablet, and it looks like we were right. The Windows-makers have just unveiled a new slate called the Microsoft Surface.
Described as a “tablet that’s a great PC, and a PC that’s a great tablet,” the Surface looks to be much more than an iPad competitor. It has a 10.6-inch display, magnesium casing, and weighs in at just 1.5 pounds… Read More