LG Electronics is teasing an upcoming G6 flagship smartphone in a new 45-second teaser video posted to its YouTube channel yesterday.
Listing some of the things people apparently want in an ideal smartphone, the clip seems to tease a minimum-bezel 5.7-inch waterproof phone (you’ll recall that Apple’s iPhone 8 is rumored to feature increased IP68-rated water resistance).
Although it does not specifically mention G6, the clip asks you to “imagine how your wishes will come to life” before hinting it’ll all happen in February, when G6 is expected to be formally announced at Mobile World Congress.
Apple today shared a new television commercial via its YouTube channel highlighting stereo speakers and the improved IP67 water resistance on the iPhone 7 series. Titled “Dive”, the 60-second video opens with a pool scene depicting an older guy who is soaking up sun rays whilst listening to “La Virgen de la Macarena” by Arturo Sandoval playing through the iPhone’s stereo speakers.
He then turns up the volume and proceeds to climb the high dive as everyone else is watching with anticipation. As the song climaxes, he jumps off causing his device to get splashed with water poolside. The video closes with Apple’s “practically magic” tagline used consistently in iPhone 7 advertisements.
The new iPhone 7 and 7 Plus are “water resistant” (though Apple’s warranty doesn’t cover liquid damage), and that’s fine for accidental spills and splashes, but it’s not good enough protection for taking pictures in the pool. For that, you’re going to want a waterproof case.
Since the iPhone 7 is still rather new, there aren’t a ton of waterproof cases available for it just yet—popular accessory-maker Lifeproof still says ‘Coming Soon’ on its website—but we were able to put together a list of some solid options based on feedback and features.
If the original Apple Watch could sustain minor splashes, starting with Series 2, new models now have a water resistance rating of 50 meters, making Apple Watch the perfect companion for swimmers, surfers, or just about anybody who wants to splash around in the pool or in the ocean.
Despite your Apple Watch being completely capable of going in the water, there are still a few things to keep in mind.
When it comes to competition in the technology world, there’s nothing fiercer than that of what exists between Apple and Samsung.
Apple’s new iPhone 7 & 7 Plus handsets are water resistant, and recent water resistance testing has shown that it’s probably under-rated at IP67, but Samsung’s Galaxy S7 is rated to IP68 standards. So how do they compare?
Apple’s new iPhone 7 and iPhone 7 Plus are the first dust and water resistant iPhones with IP67 protection, meaning they’re 100 percent resistant to dust and sand and should survive being submerged in about a meter of water for up to 30 minutes. The devices have waterproofed components like the buttons, the chassis and the SIM tray.
Plus, they most likely use gaskets and seals like other water resistant phones. But if water does make its way into the device and damages it, don’t count on Apple to replace it at no charge because liquid damage is not covered under its warranty.
According to Taiwanese trade publication DigiTimes this morning, latest reports out of China claim an ‘iPhone 7’ will get rid of the physical Home button in favor of its digital, touch-sensitive counterpart, theoretically permitting Apple to engineer an iPhone with the completely flush front surface.
Additionally, these reports have reaffirmed previous rumors that the handset will be water and dust-proof.
Another interesting piece of information we haven’t heard before: Apple might also introduce a brand new matte black color for the iPhone 7’s chassis. The Cupertino firm’s reportedly just completed the third test phase of the new handset, which should launch this fall unless it adjusts the iPhone’s upgrade cycle.