Neverthink takes cues from TV era, plays videos in place of programs

By Steffen Reich on Mar 8, 2017

If you sampled a bunch of people and asked them about their favorite downtime activities, chances are there would be a fairly even split in numbers between respondents choosing a good book over other forms of entertainment and those drawn to the audiovisual media instead. Folks of the latter segment know best for themselves where to get their daily dose of videos from, but places such as Netflix, Youtube or Hulu are generally speaking a solid bet. Internet empowered services aside, there is credible chatter that in the shadows of society, some renegades continue to resort to a traditional TV set for their spate of mindless diversion.

Whether you find yourself all too often hunting for new videos to watch during lunch break or you identify with the dwindling TV crowd, a brand new app called neverthink could be for you. That’s because it marries the old-fashion convenience of always-on programming with the excitement of the sometimes mercurial internet. Neverthink wants you to never again think about what videos to dig up next and their way of going about it is unique enough to potentially strike a chord with you. Read More

 

New iPad Pro ads highlight note-taking and other productivity features

By Christian Zibreg on Mar 3, 2017

Apple just rolled out a pair of new iPad Pro commercials via its YouTube channel, running sixteen seconds each and titled “Need Less Stuff” and “Take Better Notes”. The former positions iPad Pro as a clutter-free alternative to clunky desktop PCs.

The latter makes the bold claim that iPad Pro and Apple Pencil “revolutionized the way people take notes,” adding that users can even record voice notes. Watch the new videos, then jump into the comment section to tell us how you liked them. Read More

 

Apple Park glows to life in new 4-minute drone flyover footage

By Christian Zibreg on Mar 3, 2017

YouTubers Matthew Roberts and Duncan Sinfield usually publish their monthly drone flyovers of Apple’s new headquarters around the same time. This time around, Sinfiled took the time to edit a longer birds-eye overview of Apple Park, which opens in April. Sinfield’s video arrives a week following Roberts’ aerial clip of Apple’s massive new office building.

Running four minutes and six seconds long, filmed using DJI’s Inspire 1 Pro drone and put together using dynamic editing techniques, the video shows off the stunning progress made on the main 280,000 sq ft ring-shaped building which is set to accommodate over 13,000 employees, as well as a new research and development building and many other impressive details. Read More

 

Watch Apple’s new video showcasing what iOS 10’s Home app is capable of

By Christian Zibreg on Mar 2, 2017

Apple has updated its webpage dedicated to HomeKit with refreshed design and a new 45-second video showcasing what the tock Home app on iOS 10 is capable of. While not yet available on Apple’s official YouTube channel, we have embedded it in this article so give it a quick watch and let us know how you liked it in the comments. Read More

 

New iPad Pro ad focuses on Apple Pencil

By Christian Zibreg on Feb 28, 2017

Reminiscent of Apple’s legendary “I’m a Mac, I’m a PC” commercials, the latest iPad Pro ad campaign based on real tweets from real people continues with a new 16-second video posted to the company’s YouTube channel Tuesday.

Titled “No More Printing,” the video is based on a 2013 tweet which reads: “When you’re printing personal things at work and you have to run to the printer to get your stuff before anyone else does.”

The commercial shows off iPad Pro’s ability to sign digital documents right on the device with Apple Pencil. “You wouldn’t have to print anymore, if your computer was an iPad Pro,” Apple wrote in the video’s description. Read More

 

Watch new drone footage of Apple Park construction progress

By Christian Zibreg on Feb 27, 2017

Drone pilot and YouTuber Matthew Roberts today published a new 4K drone footage of Apple’s upcoming 175-acre campus, officially named Apple Park, which will open doors to employees in April. Recorded using a DJI Phantom 3 Professional, the crisp 4K footage provides a breathtaking birds-eye tour of Apple’s particle accelerator—that is, mega headquarters. Watch the video and let us know what you think of the progress being made at the site. Read More

 

Apple looking into widely circulated video showing iPhone 7 Plus catching fire

By Christian Zibreg on Feb 24, 2017

Earlier this week, Brianna Olivas posted a video showing her iPhone 7 Plus spontaneously catching fire, resulting in a partially melted device. Soon after, the video went viral and has thus far accumulated more than 1.2 million views.

The video has been retweeted more than 26,000 times and liked by more than 27,000 accounts, prompting a response from an Apple spokesperson which said in an official statement to Mashable that the company is looking into the incident. Read More

 

Snapchat kicks off online sales of iPhone-connected Spectacles

By Christian Zibreg on Feb 20, 2017

Spectacles, a pair of camera glasses developed and manufactured by Snapchat, are no longer exclusively distributed via the company’s pop-up vending machines, called Snapbots. Today, Spectacles became available for purchase online, CNET reported Monday. Available in three vivid colors and expected to ship in 2-4 weeks, the $130 Google Glass-like accessory is now available online via spectacles.com. Read More

 

YouTube will stop showing 30-second unskippable preroll ads beginning in 2018

By Christian Zibreg on Feb 17, 2017

Google will stop showing users those annoyingly unskippable 30-second preroll ads on YouTube clips. According to an official statement from the search giant given to Campaign, the change is coming in 2018 to give advertisers and agencies time to adjust their plans.

In aiming to provide a better advertising experience for online users, Google has clearly come to the inevitable realization that consumers loathe unskippable ads on YouTube. Read More

 

New Apple ads continue positioning iPad Pro as being better than a computer

By Christian Zibreg on Feb 17, 2017

Apple today published four new ads on its YouTube channel that continue to position its iPad Pro tablet as being better than a computer. The four new commercials, running sixteen seconds each, use the tagline “Real Problems… Answered” and appear to be based on typical PC user tweets.

The videos promote the tablet as a device that’s free of wires, immune to viruses, faster than most laptops and able to run Microsoft Office apps and connect to fast LTE cellular networks.

Give the new ads a quick watch, then meet us in comments. Read More