Telefónica-owned UK carrier O2 announced via a press release on Monday that its customers can now buy iTunes credit and have the purchase charged directly to their monthly wireless bill. Furthermore, customers can also purchase iTunes credit by taking it out of their Pay & Go phone credit.
The development is part of Charge to Mobile, an alternative method of payment already used by over a hundred merchants in the United Kingdom through O2’s online and mobile channels. Folks can use Charge to Mobile to pay for digital content, with O2 claiming that its customers have made over ten million transactions to date.