UK

New Apple Music ad features Rag’n’Bone Man

Apple United Kingdom on Monday posted a new promotional video for Apple Music to its YouTube channel. Running thirty seconds long, the video features Rag'n'Bone Man aka Rory Charles Graham, a UK-born singer and songwriter known for his deep, soulful, bluesy vocals.

Apple shares shot on iPhone short “Détour” by Oscar-winning director Michel Gondry

Apple yesterday shared a short “Shot on iPhone” film, titled “Détour”, by French Oscar-winning director Michel Gondry who is known for such independent movies as “The Eternal Sunshine of the Spotless Mind” and “The Science of Sleep”.

The eleven-minute video was posted to the Cupertino company's YouTube channels in France and the United Kingdom as part of its focus on producing local video content that can be shared online rather than the more traditional broadcast ads.

The film runs eleven minutes long and features original soundtrack by indie composer Étienne Charry. It follows the adventures of a small tricycle as it sets off along the French roads in search of its young owner, a nice take on the lost-and-found theme.

And here it is.

https://www.youtube.com/watch?v=KrN1ytnQ-Tg

Along with the short film, Apple also shared a series behind-the-sccenes videos, seen below.

The clips show Gondry at work, explaining his approach to shooting films on iPhone and detailing some of the equipment used for “Détour”, which includes a multi-iPhone rig, Lightning-compatible microphones, a BeastGrip professional gimbal system and more.

https://www.youtube.com/watch?v=DuDUqqFzELk

 

https://www.youtube.com/watch?v=aPdwbvJCqfY

 

https://www.youtube.com/watch?v=2jYI10yT07c

 

https://www.youtube.com/watch?v=ZXgyX6cc5eE

 

https://www.youtube.com/watch?v=sIW5qChZJPg

 

https://www.youtube.com/watch?v=vInEUWuRq_Q

Gondry won an Academy Award for Best Original Screenplay for his work on “Eternal Sunshine of the Spotless Mind”. The director is scheduled to discuss the film and his career while sharing some of the tips for achieving cinematographic results on Apple's devices in a “Today at Apple” session at Apple March Saint-Germain on June 30.

Gatwick Airport rolls out iBeacons for augmented reality indoor navigation

Gatwick Airport, the UK’s second busiest airport after London Heathrow, has installed 2,000 battery-powered iBeacons for indoor navigation and passenger tracking.

Available across Gatwick Airport’s two terminals, the system is accurate up to three meters, much more reliable than GPS and enables an augmented-reality wayfinding tool so passengers can be shown directions in the camera view of their mobile device.

It could be used to inform passengers they’re running late and help them avoid missing flights.

Conceivably, Gatwick Airport could also take advantage of iBeacons for efficient queue management and to reduce congestion by being able to determine whether to offload luggage if a late passenger is far away.

According to the airport, they won't be collecting any personal data from the beacons with the exception of “generic information on ‘people densities’ in different beacon zones.”

Deployed in just three weeks, iBeacons form part of Gatwick’s £2.5 billion (about $3.1 billion) transformation initiative. The technology is currently being integrated into some of the Gatwick apps.

The airport is in discussion with other airlines to enable the indoor positioning and wayfinding tools to also feature on their apps and services.

According to Gatwick:

Airlines could go further—and with the consent of their passengers—may send reminders on their airline app to late running passengers, for example, or find out where they are and make an informed decision on whether to wait or offload their luggage so the aircraft can take off on time.

The lack of satellite signals makes road-based navigation systems, like Apple Maps, unreliable indoors. That's why Apple has developed inexpensive iBeacons, which are tiny battery-powered Bluetooth transmitters.