TV

The Apple TV branding madness

You gotta feel for an average consumer who has to be nothing if not confused about the meaning of the "Apple TV" brand name. Is it just a media streamer or an app or both? if you suffix "Apple TV" with "+", it becomes a brand name for a new video-streaming service from Apple. One thing is certain: Tim Cook & Co. surely aren't making things any easier for non-techies who are left to figure this stuff out on their own.