Will Apple call next-gen MacBook Pro’s rumored OLED strip “Magic Toolbar”?

By Christian Zibreg on Oct 20, 2016

Apple is holding a media event on October 27 to unveil new Macs. Everyone is expecting the company to announce a next-generation MacBook Pro with a rumored OLED strip that would replace the physical function keys at the top of the keyboard with programmable shortcuts which would change from one app to another. But what could Apple call that rumored OLED touch bar?

According to trademark agent Brian Conroy who was able to uncover a trademark application that a shell company quite likely filed for on behalf for Apple, the feature could be marketed as “Magic Toolbar.” Read More


The lengths Apple goes to in order to keep trademark filings undetected for six months

By Christian Zibreg on Oct 17, 2016

There have been at least 343 instances in which Apple took advantage of section 44(d) of the US Trademark Act to keep its trademark filings confidential for a period of six months, Quartz reported Monday in an interesting write-up titled “Why Jamaica knows about Apple’s new products before the rest of the world”.

The article explains that Apple files trademark applications in places where these databases are not searchable online, via shell companies to conceal its identity and six months before applying for the same trademark in the U.S. Read More


Apple files trademark applications for “iSight Duo”, “A10 Fusion”, “Depth” and “Writeboard”

By Christian Zibreg on Sep 7, 2016

Trademark lawyer Brian Conroy today discovered some additional trademark filings by Apple, including one for something called “A10 Fusion” and the other for “iSight Duo”. Both of these trademarks were filed for on June 8, 2016 in Brunei. Additionally, Apple also filed for “Depth” and “Writeboard” trademarks.

The iPhone 7 Plus is said to have a dual-lens camera that should allow for true optical zoom and possibly the ability to refocus images after they have been taken. Read More


Apple trademarks “iPhone 7”, “Iris Engine”, “Touch Bar”, “Smart Button”, ”AirPod Case” & more

By Christian Zibreg on Sep 6, 2016

With 24 hours left until the iPhone 7 keynote, a bunch of Apple trademark filings have now surfaced, as recently discovered by lawyer Brian Conroy. The documents provide some solid hints as to some of the gadgets the Cupertino firm may have been working on and could release at tomorrow’s event.

One of the more peculiar trademark filings is that for “Iris Engine”, potentially hinting at iris scanning capabilities believed to be coming to a future iPhone.

Another one is for “AirPod Case”, which probably denotes a carrying and charging case for AirPods, Apple’s alleged Bragi Dash-style high-end Bluetooth in-ear buds. Read More


Night Shift mode could be coming to Mac, Apple Watch and CarPlay

By Christian Zibreg on Jul 4, 2016

Night Shift mode, a new iOS 9.3 feature which helps users get a good night’s sleep by reducing the amount of blue light emitted from a backlight of their iOS device as the sun sets, could be coming to the Mac, the Apple Watch and even to Apple’s CarPlay infotainment system, Patently Apple writes.

A trademark application for “Computer software for controlling computer and mobile device display screens,” filed with the United States Patent and Trademark Office (USPTO), specifically covers smartphones (the iPhone), computers (the Mac), smartwatches (Apple Watch) and cars (CarPlay) while also mentioning things like styluses, batteries, radios, integrated circuits and even fire extinguishers, which is normal for these types of trademarks. Read More


Apple barred from using the term Split View in India over alleged trademark infringement

By Christian Zibreg on Apr 8, 2016

iOS 9 and OS X El Capitan have brought out several new multitasking modes on compatible iPads and Macs, including a split-screen feature referred to as Split View. That term is now under fire by the Delhi High Court which has ordered Apple to stop actively using and marketing Split View in India over an alleged trademark infringement.

The infringement claim was filed by a company called Vyooh, a Microsoft vendor, which owns the trademark for the name ‘SplitView’, reports The Indian Times. Read More


Apple files trademark applications for Beats 2, 3, 4 and 5 radio stations

By Christian Zibreg on Dec 28, 2015

Apple’s streaming music deals include permissions for additional Beats stations and now it’s come to light that the Cupertino firm back in November filed trademark applications for Beats 2, Beats 3, Beats 4 and Beats 5 stations with the U.S. Patent and Trademark Office.

As first reported by the French blog Consomac, all four trademark applications are assigned to “Beats Electronics, LLC” and the word marks look just like the existing logo for the Beats 1 radio station. Read More


Apple appears to have trademarked ‘tvOS,’ the next Apple TV’s likely software platform name

By Christian Zibreg on Sep 9, 2015

With just a few hours until Apple’s keynote, a series of trademark filings for the name ‘tvOS’ have been discovered by MacRumors, indicating that the Apple TV’s new operating system will indeed be referred to as ‘tvOS’, which would be in line with the naming convention for iOS and watchOS platforms.

Apple appears to have protected the trademark via a shell corporation, as is its usual modus operandi when it wants to hide trademark filings from general public. Read More


Swatch attempts to justify ‘One more thing’ trademark with a silly explanation

By Christian Zibreg on Aug 26, 2015

Swatch would have you think that its controversial “One more thing” trademark has nothing to do with Apple. A company spokesperson told Techradar today that its trademark for the “One more thing” phrase was inspired by a line from the TV show “Columbo,” an explanation people following technology news will have a hard time believing.

Swiss watchmaker Swatch became the subject of the Internet ridicule following news that it was recently granted a trademark on “One more thing,” a catch phrase late CEO and co-founder Steve Jobs used extensively when introducing new surprise products during Apple’s media events. Read More


Watchmaker Swatch trademarks ‘One more thing’

By Christian Zibreg on Aug 21, 2015

Swiss watchmaker Swatch has managed to trademark “One more thing,” a catch phrase late CEO and co-founder Steve Jobs made famous around the world by using it extensively when introducing new surprise products during Apple’s media events.

As discovered by Wirtschaft, the United States Patent & Trademark Office (USPTO) awarded the trademark to Swatch back in May following its original application in November of last year. It’s scheduled to expire in 2024 though an opposition to the trademark is reportedly pending. Read More


Apple’s ‘El Capitan’ European trademark filing confusingly includes tablets

By Christian Zibreg on Jul 3, 2015

Is Apple really readying an iPad that could run both iOS and OS X? The toaster-refrigerator dilemma has been occupying the collective mind of fans who have been keeping their fingers crossed for the convergence of the Mac and iPad ever since the original iPad debuted more than five years ago.

Apple’s European trademark filing for ‘El Capitan’ is certainly intriguing, to say the least, as it mentions tablets as one of the devices targeted by the desktop operating system, as revealed yesterday by Patently Apple. Read More


Apple’s appeal to trademark ‘App Store’ in Australia tossed out of the window

By Christian Zibreg on Dec 3, 2014

It looks like Apple has been unsuccessfully in its appeal to trademark the term ‘App Store’ in Australia on basis that its application does not distinguish the applicant on its own, the Sydney Morning Herald newspaper reported.

According to court documents, Justice Yates on Wednesday ruled that Apple’s appeal be dismissed and that the company pay the court costs of the Registrar of Trade Marks.

To get you up to speed, the Registrar of Trade Marks initially refused to greenlight Apple’s proposed ‘App Store’ trademark in March of last year because it was “too descriptive,” prompting the California firm to appeal the decision in the Federal Court. Read More


Apple’s ‘iPhone’ trademark is being challenged in India

By Cody Lee on Oct 31, 2014

Tamil Nadu-based company iVoice Enterprise is moving forward with its challenge to Apple’s ‘iPhone’ trademark in India, reports PatentlyApple. The firm has asked the country’s Intellectual Property Appellate Board (IPAB) to remove the trademark from their registry.

The initial complaint, known officially as a “rectification petition,” was filed on October 20, and many figured it would be immediately tossed out. However, today it is being reported that the IPAB is taking the trademark issue seriously, and has asked Apple to respond. Read More


Mexican carriers can no longer use ‘iPhone’ name in ads

By Joe Rossignol on Jun 5, 2014

As reported by the Mexican publication El Universal, the Mexican Institute of Industrial Property (IMPI) has ruled that Mexican carriers are no longer allowed to make use of the “iPhone” name, since it violates the phonetically identical sounding “iFone” trademark owned by a small call center in Mexico. The trademark is filed under Class 38, which covers telecommunications services.

To be clear, Apple will still be able to sell the iPhone in Mexico and use its own trademark as it sees fit, but carriers won’t be able to. The basis behind the ruling is that, since Apple is not considered to be a telecommunication services provider, it is acquitted of being at fault. Instead, the IMPI has placed the blame directly on Mexican carriers, which do provide telecommunications services…  Read More


Trademark filings discovered for Healthbook, HealthKit and iResearch

By Cody Lee on May 30, 2014

With Apple’s WWDC keynote now just a few days away, speculation regarding what the company will announce on Monday is heating up. We saw the iOS 8 and OS X banners earlier today, and now we have some mysterious trademark filings.

The folks over at MacRumors have discovered several trademark applications related to the term ‘Healthbook,’ which is a new app rumored for iOS 8. The documents don’t say they were filed by Apple, but looking at the clues, it’s fairly obvious… Read More


‘Apple’ trademark now covers jewelry, clocks and watches

By Christian Zibreg on Apr 21, 2014

Is Apple about to enter the jewelry business? This obvious question comes to mind after realizing that the company’s own trademark for the Apple name now includes protection for jewelry, clocks and watches.

I kid you not, I swear.

As noted by MacRumors, Apple’s trademark now includes Class 14 specification which mainly covers “precious metals, goods in precious metals and, in general, jewelry, clocks and watches (emphasis mine).

The wording leaves room for speculation that Apple’s rumored wearable device – which may or may not be a smartwatch per se – could at the very least include parts made of precious metals because what’s the alternative? Apple about to start selling necklaces, bracelets, rings, earrings and other pieces of jewelry in its stores? Read More


In response to Facebook’s Paper, FiftyThree files trademark application for the term ‘Paper’

By Christian Zibreg on Feb 4, 2014

Facebook yesterday released its new Paper for iPhone app, a free download, prompting a swift response from Seattle- and New York-based FiftyThree which slammed the social networking behemoth for ignoring the fact that the Paper name has been associated with FiftyThree’s own iPad drawing program, also a free download from the App Store.

The small startup said Facebook had ignored requests to change its app name even though FiftyThree filed for the ‘Paper by FiftyThree’ trademark with the United States Patent and Trademark Office back in May of 2012.

Not content with Zuck & Co. piggy-backing on the established Paper brand, FiftyThree has now moved to file a trademark for the term ‘Paper’ itself. Grab your popcorn… Read More


Candy Crush Saga creator trademarks ‘candy’, goes after App Store devs

By Christian Zibreg on Jan 21, 2014

Social games developer King, perhaps best-known for its wildly popular Candy Crush Saga match-three game (free in the App Store, currently #9 on the free apps chart), has filed an application with the United States Patent and Trademark Office (USPTO) seeking to trademark the word ‘candy’.

And guess what? King won the trademark last week and is now asking fellow developers to remove games with ‘candy’ in their name. The full story is right after the break… Read More


Apple wins right to use iPhone name in Brazil

By Ed Sutherland on Sep 25, 2013

A Brazil judge Wednesday ruled that Apple can use the iPhone name, clearing the way for the tech giant to compete in South America’s burgeoning smartphone market. The ruling reverses an earlier finding that gave a Brazilian company exclusive rights to the iPhone trademark. In his ruling, the judge declared Apple and IGB Electronica must share the iPhone name, writing the U.S. company had built a well-known line of iDevices… Read More


Apple’s Passbook is now a registered trademark

By Ed Sutherland on Aug 30, 2013

Passbook, Apple’s iOS app for collecting coupons, board passes and other digital cards, is now a registered trademark. The U.S. Patent and Trademark Office published the trademark registration Friday. This makes a clean sweep for the app, after its icon was trademarked by Apple earlier this month.

Apple had filed to trademark the app in 2012, just two months after unveiling Passbook during its annual June Apple World Wide Developer Conference.

Today’s announcement comes as Apple continues efforts to trademark the term ‘startup’ as part of its retail services ahead of the expected September launch of the iPhone 5S/5CRead More

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