Trademark

Why is Apple reviving its old AirTunes trademark?

It seems that Apple may be reviving its old AirTunes trademark for purposes unknown, Patently Apple reported Monday. AirTunes became AirPlay in 2010 so it’s a mystery as to why precisely Apple has now decided to file for the figurative trademark “AirTunes” with the European Union’s Trademark Office.

According to a U.S. Patent and Trademark Office’s (USPTO) document, the U.S. trademark for “AirTunes” expired on November 11, 2016. The AirTunes feature originally worked with the original AirPort router.

Trademarks for three new MacBooks discovered in Russia ahead of Apple’s “Hello again” event

French-language publication Consomac.fr has discovered a trio of previously unknown trademarks for unreleased MacBook models as Apple preps to share what’s new for its aging Mac lineup at the “Hello again” media event scheduled for this Thursday, October 27. Apple filed three trademarks for “portable personal computers” in Russia, possibly in order to keep them secret for as long as possible.

It’s worth noting that Russian law requires foreign companies to register any products that use encryption or provide other cryptographic tools.

The documents found in the Eurasian Economic Commission database mention model numbers that cannot be linked to existing hardware: A1706, A1707 and A1708.

Will Apple call next-gen MacBook Pro’s rumored OLED strip “Magic Toolbar”?

Apple is holding a media event on October 27 to unveil new Macs. Everyone is expecting the company to announce a next-generation MacBook Pro with a rumored OLED strip that would replace the physical function keys at the top of the keyboard with programmable shortcuts which would change from one app to another. But what could Apple call that rumored OLED touch bar?

According to trademark agent Brian Conroy who was able to uncover a trademark application that a shell company quite likely filed for on behalf for Apple, the feature could be marketed as “Magic Toolbar.”

The lengths Apple goes to in order to keep trademark filings undetected for six months

There have been at least 343 instances in which Apple took advantage of section 44(d) of the US Trademark Act to keep its trademark filings confidential for a period of six months, Quartz reported Monday in an interesting write-up titled “Why Jamaica knows about Apple’s new products before the rest of the world”.

The article explains that Apple files trademark applications in places where these databases are not searchable online, via shell companies to conceal its identity and six months before applying for the same trademark in the U.S.

Apple files trademark applications for “iSight Duo”, “A10 Fusion”, “Depth” and “Writeboard”

Trademark lawyer Brian Conroy today discovered some additional trademark filings by Apple, including one for something called “A10 Fusion” and the other for “iSight Duo”. Both of these trademarks were filed for on June 8, 2016 in Brunei. Additionally, Apple also filed for “Depth” and “Writeboard” trademarks.

The iPhone 7 Plus is said to have a dual-lens camera that should allow for true optical zoom and possibly the ability to refocus images after they have been taken.

Apple trademarks “iPhone 7”, “Iris Engine”, “Touch Bar”, “Smart Button”, ”AirPod Case” & more

With 24 hours left until the iPhone 7 keynote, a bunch of Apple trademark filings have now surfaced, as recently discovered by lawyer Brian Conroy. The documents provide some solid hints as to some of the gadgets the Cupertino firm may have been working on and could release at tomorrow’s event.

One of the more peculiar trademark filings is that for “Iris Engine”, potentially hinting at iris scanning capabilities believed to be coming to a future iPhone.

Another one is for “AirPod Case”, which probably denotes a carrying and charging case for AirPods, Apple’s alleged Bragi Dash-style high-end Bluetooth in-ear buds.