The App Store is a lucrative business for Apple, and that's one of the many reasons the company wants to keep things the way they are. Not that Apple isn't changing some things, of course. But rules are rules, and Apple wants to keep those in place.
Apple is getting ready to publicly launch the new App Tracking Transparency feature in iOS 14.5 that'll let its customers consent to being tracked across other apps and websites. The advertising industry has been bracing for these changes for months and now Apple's chief executive Tim Cook is on the record saying his company is not against digital advertising.
In April, there will be a hearing on digital markets, including app stores and digital competition, led by the Senate Judiciary Committee in the United States. And while Apple has been engaged in preliminary talks, it looks like the company has made a decision regarding being a witness.
Apple has been around for a long time. 45 years as of today, in fact! Over that time, the company has made a wide range of products, some of which have forced entire industries to evolve. But, for Tim Cook, this anniversary is a means to rededicate the team at Apple to a more important role.
With so many lockdowns going into effect last year, working from home became essential. Tech companies, like Apple, were some of the first to implement plans to make that possible. But, at least one CEO believes in-person work is still essential, and hopes it comes back soon.
Netflix gets teased a lot for having a lot of content, but "nothing to watch". And some of its originals are panned for, well, not being that great. That isn't to say Netflix hasn't had some successes -- it definitely has. And the streaming service dominates the space right now. So of course Apple should have purchased it years ago.
Apple is a successful company. It has been for a long, long time. But it's impossible to ignore the impact that Tim Cook, the current CEO, has had on the company. Now, a new report aims to shed light on how Cook was able to build the company up to its current state, something even more impressive than it has been in the past.
We've known for over a month now that Tim Cook, Apple's CEO, is going to testify in the legal battle with Epic Games. But today we find out just how long at least one deposition is going to take.
The European Union's data protection conference, the CPDP, kicks off today. As such, a range of notable figures in the technology and data industries are due to have some input. And that includes Apple's CEO, Tim Cook, who provided the opening keynote speech.
Apple is having a moment. With the company's latest quarterly earnings report, it smashed previous records. And divisions like Services and iPhone saw huge profit gains. So the idea of branching out to new product types if probably, certainly, on the company's roadmap.
When Apple announces its latest quarterly earnings, the company's CEO, Tim Cook, tends to drop some additional information to outlets. This time around is no different, with Cook confirming a new milestone for the company relating to active devices out there in the wild.
Tim Cook has said that Parler, a micro-blogging app that saw a sudden surge of popularity after Twitter blocked Trump, could return to the App Store if it complies with Apple's rules.