Strategy in development would permit customers to subscribe to video services directly through Apple’s TV app for iPhone, iPad and Apple TV, as opposed to asking users to subscribe to them through apps individually downloaded from App Store.
Announced a month ago, Google’s live TV streaming bundle launched today in five U.S. markets. Named YouTube TV, it’s available in the San Francisco Bay Area, Los Angeles, New York City, Philadelphia and Chicago.
YouTube TV gives you access to live TV streaming from Fox, ABC, CBS, NBC and popular cable networks along with content from 39 other local broadcast networks and channels like ESPN, in exchange for $35 per month.
Recode reported Sunday that Apple is considering offering a “premium TV bundle” with content from the networks HBO, Showtime and Starz.
As I’m sure you’ll recall, the Cupertino company’s long been rumored to have been interested in creating a $30-$40 per month skinny bundle of top TV programming from multiple content owners.
While App Store offers apps from each of those channels individually, Apple has reportedly approached the three networks about rolling them up into a single package, as conventional pay TV operators sometimes do.
Hulu recently updated its experiencehulu.com mini-site, which highlights the company’s existing video on demand service and a forthcoming live television offering. The website refresh has revealed previously unconfirmed features such as cloud DVR, multi-device streaming, user profiles, support for guest accounts, real-time notifications for live events and other perks. The sub-$40 service is expected to launch across iOS, tvOS and other platforms in the coming months.