After meeting with Apple CFO Peter Oppenheimer recently, Morgan Stanley analyst Katy Huberty issued a report proclaiming so-called budget iPhone a no-brainer. Huberty joins what is now a growing list of analysts calling for such a device so Apple could better target emerging markets where cash-strapped folks mostly buy unlocked sub-$200 handsets – unlike the United States where carriers subsidize smartphones handsomely.
Thanks to these generous subsidies, US consumers don’t pay full price for the hardware – provided they agree to a long-term service agreement, of course. Now, with the penetration level for the iPhone approaching a limit in the high-end segment, the untapped low-end represents an estimated $135 billion opportunity.
Even with Apple’s margins peaking, an iPhone mini – as the media dubbed it – should triple Apple’s addressable market in China and add nearly $2.4 billion to its handset business… Read More