Announced in June of this year, first ads started cropping up in search results on the App Store beginning October 5. Aside from a few launch hiccups, App Store search advertisements seem to be performing pretty well in their early days.
A new study by mobile data intelligence firm Mobile Action—based on a random and anonymous sampling of 77 Search Ads campaigns—has determined that the average Conversion Rate (CR) is 49.4 percent while Cost Per Acquisition (CPA) sits around $0.40.
Search Ads, the survey concludes, is “the biggest opportunity in app marketing right now.”
According to a new survey of more than a thousand customers in the United States, conducted by Bank of America Merrill Lynch and cited in today’s BusinessInsider article, a whopping twelve percent of respondents are interested in buying Apple’s $159 wireless AirPods earbuds when they go on sale next month, resulting in an incremental $3 billion in revenue.
In fact, more respondents said they planned to purchase the AirPods than the new Apple Watch Series 2 (eight percent).
If you need the definite proof that Apple’s rumored decision to remove the 3.5mm headphone jack from the next iPhone is based on some actual real-world numbers, here’s one. According to the latest stats for the month of June, published Thursday by research firm NPD, revenue from sales of wireless headphones in the United States during the month of June beat that of their wired counterparts. Revenue from wireless headphones accounted for 54 percent of U.S. dollar sales and 17 percent of unit sales in the headphone category.
Apple is shaking up the App Store, but what about its OS X counterpart? Sure, the new subscription terms extend to iOS, tvOS and OS X apps, but what’s Apple going to do, if anything, in order to make the Mac App Store a more attractive venue for Mac software distribution?
We should find out what’s next for the Mac App Store next week at WWDC. In the meantime, here’s what developers are disliking about it, based on a DevMate survey which polled about 700 Mac developers.
Mary Meeker’s 2016 Internet Trends Report is a treasure trove of surveys and predictions on the global trends concerning our industry. I found out this morning that half of the searches will be either through images or speech by 2020 and that Siri was handling more than one billion requests per week through speech as of June 2015.
I’ve now compiled the report’s most interesting tidbits regarding Internet usage around the world, the iOS vs. Android battle and more.
After perusing a massive 238-slide deck that is Mary Meeker’s new 2016 Internet Trends Report this morning, a slide has captured my attention that summarizes the trend toward voice searches and digital assistants. It says that in five years time at least half of all searches will be either through images or speech, which is fascinating.
What I find even more remarkable is the fact that Siri alone handled more than one billion requests per week through speech as of June 2015.
Apple has managed to edge out Samsung in this year’s American Customer Satisfaction Index (ACSI), the nation’s cross-industry measure of customer satisfaction. The Cupertino firm has beaten the Galaxy maker by just one percentage point when it comes to smartphone customer satisfaction.
The report, which released Wednesday, reveals that in 2016 Apple scored 81 out of 100 while Samsung stayed where it was the year before at 80.
A year before, both firms scored 80 out of 100 for customer satisfaction.
Roughly one in ten iOS users is listening to Apple Music, according to a new research study conducted by MusicWatch. The company, which provides consumer research for the music industry, collected data from the surveys of 5,000 U.S. consumers, aged 13 and older.
According to the research, a little over three quarters (77%) of iOS users in the United States are aware of Apple Music. Only 11%, however, of the group surveyed said they are actually using the service, and 48% of those who have tried it out said they are no longer using it.
IHS, a technology research firm, has found that Apple is making huge markups on the bands, with an entry-level 38mm fluroelastomer Sport band which retails for $49 costing an estimated $2.05 to make.
It should be noted the figure excludes other related costs such as packaging, shipping, marketing, cost of sale and so forth and “may not capture the full cost of the material Apple uses to make the band,” IHS analyst Kevin Keller told Reuters.
Once again, Apple has managed to maintain the highest score for overall satisfaction when it comes to computer technical support, Consumer Reports, the influential U.S. magazine published monthly by Consumers Union since 1936, has found in its July 2015 issue.
The non-profit organization first began polling customers about the topic back in 2007. Apple’s tech support is “by far the most effective of any computer brand’s,” the magazine revealed. If you own a Windows PC, there’s only a 50-50 chance that a manufacturer’s tech support will solve your problem, the survey found.
Slice Intelligence, an opt-in service that scans receipts of two million online shoppers’ inboxes, estimated Friday that Apple Watch sales have cooled off and currently stand at or below 30,000 daily units in the United States, following the launch day spike that saw an estimated 1.5 million U.S. pre-orders of the wrist-worn device.
As noted by Quartz tech editor Dan Former, that suggests that Apple Watch orders fell sharply after the first day and haven’t grown since.
Apple Pay is picking up steam and has hit an important milestone: the service is outperforming PayPal in mobile payments, according to a new 451 Research survey shared with iDownloadBlog on Tuesday. It’s been gaining momentum in the mobile payments space since becoming available six months ago, primarily at the expense of PayPal.
The March study, conducted by 451 Research’s ChangeWave service, consisted of 4,168 respondents primarily based in North America, and looked at planned use of mobile payment applications and the issue of security.
Respondents interested in buying an Apple Watch are twice as likely (54 percent) as all other smartphone owners to say they’ll use mobile payment apps (29 percent said ‘Very Likely’ and 25 percent said ‘Somewhat Likely’).
And overall consumer interest in Samsung’s mobile payments service (which is launching this summer) sits at a meager eight percent of respondents who are ‘Very Likely’ or ‘Somewhat Likely’ to use Samsung Pay in the future.